Press release
Global Mobile Analytics Market Will Hit At CAGR Of 20.36% During Years 2017-2021
Mobile analytics aims at analyzing the mobile website traffic and mobile apps, which are similar to traditional analytics. It involves the use of data collected from visitors accessing a website or an app using their mobile devices. Mobile analytics help determine the best mobile marketing campaigns for a business and also the aspects of the websites and apps that are most suitable for handling mobile traffic. This analysis includes mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.
Technavios analysts forecast the global mobile analytics market to grow at a CAGR of 20.36% during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Mobile Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Adobe Systems
Amazon Web Services
IBM
Microsoft
Other prominent vendors
Adjust
Amplitude
Appsee
CA Technologies
Flurry (Yahoo!)
Localytics
Segment
Upsight
Webtrends
Market driver
Emergence of big data
For a full, detailed list, view our report
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Market challenge
Lack of skilled analytics professionals
For a full, detailed list, view our report
Market trend
Growing focus on BI
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
Market outline
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PART 05: MARKET LANDSCAPE
Market ecosystem
Market characteristics
Market segmentation analysis
PART 06: MARKET SIZING
Market definition
Market sizing 2016
Market size and forecast
PART 07: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition
PART 08: MARKET SEGMENTATION BY PLATFORM
Segmentation by platform
Comparison by platform
iOS Market size and forecast 2016-2021
Android Market size and forecast 2016-2021
Windows Market size and forecast 2016-2021
Others Market size and forecast 2016-2021
Market opportunity by platform
PART 09: MARKET SEGMENTATION BY END-USER
Segmentation by end-user
Comparison by end-user
BFSI Market size and forecast 2016-2021
Healthcare Market size and forecast 2016-2021
Manufacturing Market size and forecast 2016-2021
Retail Market size and forecast 2016-2021
Others Market size and forecast 2016-2021
Market opportunity by end-user
PART 10: REGIONAL LANDSCAPE
Geographical segmentation
Regional comparison
Americas Market size and forecast 2016-2021
EMEA Market size and forecast 2016-2021
APAC Market size and forecast 2016-2021
Key leading countries
Market opportunity
PART 11: BUYING CRITERIA
Buying criteria for mobile analytics
PART 12: DECISION FRAMEWORK
PART 13: DRIVERS AND CHALLENGES
Market drivers
Market challenges
PART 14: MARKET TRENDS
Growing focus on BI
Increase in adoption of BYOD policy
Integration with social media
SaaS-based predictive analytics
PART 15: VENDOR LANDSCAPE
Competitive scenario
Key leading vendors
Other prominent vendors
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