Press release
Global Demand For Marketing Automation Software Market to grow at a CAGR of 8.22% during the period 2017-2021
The objectives of this study are as follows:
To define, describe, and forecast the "Marketing Automation Software" market by type, application, component, delivery model, end user, and region
To provide detailed information regarding major factors influencing market growth (drivers, restraints, opportunities, and industry-specific challenges)
To analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders
To forecast the market size of market segments with respect to the four key regions: North America, Europe, Asia, and the Rest of the World (RoW)
To strategically profile the key players and comprehensively analyze their product portfolios, market positions, and core competencies
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About Marketing Automation Software
Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.
Technavios analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
HubSpot
Marketo
Act-On Software
Salesforce.com
Adobe Systems
Oracle
Infusionsoft
IBM
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Other prominent vendors
Cognizant Technology Solutions (CTS)
eTrigue
GreenRope
Hatchbuck
iContact
Inboundio
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Teradata
Market driver
Increased need for improved customer digital experience
For a full, detailed list, view our report
Market challenge
Interoperability issues and lack of comprehensive integration strategy
For a full, detailed list, view our report
Market trend
Increasing adoption of omnichannel marketing model
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Definition
Market segmentation
Vendor selection
End-users
Summation errors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
Five competency areas of marketing automation
Applications of marketing automation
PART 05: Market landscape
Market overview
Global marketing automation software market
PART 06: Market segmentation by deployment models
Global marketing automation software market by deployment models
PART 07: Geographical segmentation
Global marketing automation software market by geography
Americas
EMEA
APAC
PART 08: Buying criteria
Buying criteria
PART 09: Market drivers
Increased need for improved customer digital experience
Growing need for lead nurturing
Need for advanced regulatory compliance on software licenses
Surging demand for higher ROI
PART 10: Impact of drivers
PART 11: Market challenges
Interoperability issues and lack of comprehensive integration strategy
Increased risks related to data security and privacy
High cost of marketing automation software
PART 12: Impact of drivers and challenges
PART 13: Market trends
Increasing adoption omnichannel marketing model
Emergence of location-based marketing
Growing need for improved marketing assets visibility
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PART 14: Five forces analysis
PART 15: Vendor landscape
Competitive scenario
Vendor matrix
PART 16: Key vendor analysis
Key vendor offerings
Key vendor profiles
Other vendors
PART 17: Appendix
List of abbreviations
PART 18: Explore Technavio
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