Major Insights and Factors Influencing Consumer Attitudes towards Beauty Devices in China 2017

In the present globalized scenario, the consumers today are much more demanding in terms of quality and safety, product labeling, determination of producers to implement certain health standards, etc. These all became more important, when related to personal care products. In the present time, growing prevalence of skin and hair problems is rising due to extreme exposure to UV radiation and pollution, which results in hair loss, reduced skin elasticity, and sunburns are fueling the market demand for beauty devices.

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With a prime focus on Chinese market, a new study titled “CONSUMER ATTITUDES TOWARDS BEAUTY DEVICES - CHINA - NOVEMBER 2017” has been publicized to the online repository of Market Research Hub (MRH). The study outlines present status of the market including the shift in customer behavior and several aspects driving the market’s growth. Moreover, it includes a detailed insight of the prominent vendors, their latest products and services, market size, and the competitive scenario.

Beauty devices are more likely to resolve dermal situations with greater proficiency, markedly improving the skin appearance. From hair removal to wrinkle smoothening, from skin firming to age spot lightening, these little devices promise to do the same thing for the skin as it would get from a dermatology treatment. As per consumer perspective in China, 64% are device believers or trend followers. They want both experiencing the product and buying it conveniently. Most important factor in choosing beauty devices are safety, expert recommendations rather than skin care.
Report Inclusion

This study mainly aims to provide detailed insight on market and competition. Starting with an overview of the beauty devices market in China, the report further analyzes the factors that positively and negatively influence the demand for skin care products. It provides deep insights into why beauty devices are expected to gain higher traction in developing markets, and what are the deterring factors that will affect the market growth over the forecast period, 2017-2022. Latest trends and opportunities sections of the report highlight the most valuable data to recognize the most lucrative opportunities for the market growth.

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Further, segmentation of the beauty devices market focuses on six beauty devices segment, including hydrating, cleaning & purifying segment, multi-function, anti-aging segment. As per the findings, Hydrating is the popular segment though value share is small, while multi-function and anti-aging segments benefit from premium price.
Major Facts in China Market for Beauty Devices

In the present time, Innovations allow consumers to better take care of their skin anytime and anywhere. Manufacturers are putting various effort to grab the attention of consumers. Recent findings reveal that credibility is particularly important in beauty device market. Having said this, the prudent attitude is unlikely to inhibit consumers willingness of the following trend and trying new things.

In terms of market size, it has been analyzed that a fledgling category in China with good momentums. There is small sector in BPC but expected to grow auspiciously in the coming years. High-end brands are testing the market via cross-border e-commerce.
More skincare brands are tapping into the beauty device market, in fact, mini handy applications are on the rise. There are also devices available for lip plumping. LED light therapy and eye care devices show the highest potential.

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