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Air Freshener Market to Register Substantial Expansion by 2020

01-02-2018 11:17 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Future Market Insights

Air Freshener Market to Register Substantial Expansion by 2020

Air fresheners are products used to release fragrances in order to eliminate foul smell or odour from the environment. These products are only applicable for use in indoor environments such as homes, offices, hotel rooms, cars and others. In recent years, this functional commodity has evolved to be used as a decorative product. Air fresheners comprise chemical agents such as artificial or original essence, aerosol propellants, solvents such as mineral oil, 2-butoxyethanol and other glycol ethers, which help in neutralizing odours and freshens the air.

A sample of this report is available upon request @ https://www.futuremarketinsights.com/reports/sample/rep-gb-42

On the basis of types, these products can be broadly segmented into room sprays and diffusers. Room sprays fall under the category of aerosol sprays, which are mostly available in cans or glass bottles with attached spray nozzles. Room sprays are highly functional and instead of simply masking foul odours, they release a pleasant fragrance. On the other hand, diffusers disperse fragrance into the air. Furthermore, these are widely classified into active and passive diffusers. Active diffusers require an external energy source of energy to release fragrance. These products are designed to function on a plugged power source or with batteries. Passive diffusers do not require any external energy source and diffuse fragrance from various forms of underlying substances or layers. The various types of passive diffusers include adjustable solids, reed diffusers and gel products.

Besides room sprays and diffusers, the air freshener market is further segmented into specialty products. These types of air fresheners comprise a variety of products designed to add fragrance to a room or space, and are available in various forms such as potpourri. This type of air freshener comprises forms of dried botanical and other natural ingredient such as flowers, fruits, wood chips and spices that may have fragrance oils added to them.

Another is sachets, small pouches or bags filled with scented powder. Another type is incense, which is produced from a mixture of fragrant gums, resins, woods and spices and is available in varied forms such as sticks, cones, rods, coils, small blocks, wands and powders. Furthermore, fragrance oil burning lamp is another type of air freshener. This type acts as a catalytic diffusion lamp, purifying the air while releasing fragrance. Yet another type is the non-electric or evaporative air freshener. This type releases fragrance when scented oil is added to an oil warmer, which is heated using a tea light candle.

Globally, the demand for air fresheners registered stable growth during the last five years, and is expected to witness favourable growth during the forecast period. This is attributed to product innovations, increased adaption of enhanced products and rising affluence. Changing and improving lifestyle and demographic factors, as well as increasing population in developing countries is driving demand for air freshener products in Asia Pacific and Rest of the World.

The key drivers in the air freshener market includes product innovation and launch of new product ranges capable of delivering freshness as well as enhanced ability to eliminate offensive odours. These properties serve to enhance consumer preference for such products and offers value for money. In addition, rise in disposable income and purchasing power parity has shifted the demand of consumers towards enhanced products, which is further expected to fuel market growth.

To view TOC of this report is available upon request @ https://www.futuremarketinsights.com/askus/rep-gb-42

The key players in the global air freshener market include Procter & Gamble, SC Johnson, Reckitt Benckiser, Henkel, Church & Dwight, California Scents, ST Corporation, Scott’s Liquid Gold, Inc., Amway, Kobayashi, Liby, Houdy, Farcent, Jiali, Ludao, Mengjiaolan and others.

About Us
Future Market Insights is the premier provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India.

FMI’s research and consulting services help businesses around the globe navigate the challenges in a rapidly evolving marketplace with confidence and clarity. Our customised and syndicated market research reports deliver actionable insights that drive sustainable growth. We continuously track emerging trends and events in a broad range of end industries to ensure our clients prepare for the evolving needs of their consumers.

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