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Flimp Media ® to Publish Rich Media Marketer eNewsletter

07-13-2009 12:17 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Flimp Media, Inc.

Hopkinton, MA (July 10, 2009) - Flimp Media, proprietor of the first and only comprehensive rich media email marketing platform, announced today their intent to create and distribute an email newsletter dedicated to the practice of rich media marketing.

The newsletter, tentatively titled “The Rich Media Marketer,” will focus on the theories and practices of marketing with dynamic audio and visual content. This segment of marketing has seen a dramatic increase in popularity recently as marketers begin turning toward video to engage their audiences.

“We are excited at the prospect of being able to reach so many marketing professionals,” said Flimp’s Matthew Shaw, “many of whom are seeking guidance in the world of rich media marketing and advertising.” Shaw, a communications content developer at Flimp who will serve as the editor of “The Rich Media Marketer,” says the newsletter has an exceptionally broad appeal. “The cost of producing rich media content – from the price of recording devices to the number of labor hours required – has decreased dramatically in the past several years,” he says. “Everybody, no matter what industry they’re in, can now realize the benefits of dynamic, intelligent digital collateral.”

That Flimp Media created this publication is fitting: the company is the leading innovator in rich media email marketing. Flimp’s progressive rich media marketing platform has been making waves recently. Flimp allows clients to create trackable video microsites, or “videosites,” using a drag-and-drop interface. The result is an agency-quality rich media landing page created without any design or programming expertise. Because the Flimp Rich Media platform has been integrated with major email service providers such as Constant Contact, Emma, ExactTarget, Publicaster, and Vertical Response, these rich media microsites and landing pages can then be distributed using a client’s existing email program. Traffic is then tracked using Flimp’s powerful analytics program, which creates actionable viewer data reports by email address.

Flimp Media is a pioneer in the development of rich media analytics technology and video based marketing and messaging solutions for online direct marketing, communications and sales. FLIMP, which stands for Flash Interactive Marketing Platform, enables non-technical users to quickly create, edit, distribute, track and analyze video based marketing and messaging campaigns without any programming or IT resources required. The Flimp platform offers users a simple and low cost solution for video email marketing with viewer analytics. For more information, visit www.flimp.net.

2 Hayden Rowe St.
Hopkinton, MA 01748

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