Future of Foodservice Portugal Market 2017: Key Players KFC, McDonald's, Nestle SA, Pizza Hut

Summary
"Portugal - The Future of Foodservice to 2021", provides extensive insight and analysis of the Portugal’s Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

Overall revenue in the Portuguese foodservice profit sector increased at a CAGR of 2.8% between 2014 and 2016. This represents strong post-recessionary growth for the sector, despite fragile growth in the wider economy.

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Companies mentioned
Agrolimen SA
Burger King
Chimarrao
Grupo Ibersol
H3 Hamburgology
Jeronimo Martins
KFC
McDonald's
Motasteak Catering Lda
Multifood Lda
Nestle SA
Pans & Company
Pizza Hut
Restaurant brands Int
Sonae SGPS
Starbucks
Tamakeria Lda
TelePizza AG
Yum! Brands

The FSR channel in particular has seen strong growth, as consumers returned to foodservice following Portugal's deep recession. Consumers, however, remain heavily value-focused and typically seek out offers and discounts from their favourite operators.

There is also an emerging demand for convenience in multiple channels. A lowering of VAT in foodservice from 2016 is forecast to have a further positive impact on the sector.

The report includes -
- Overview of Portugal’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Portugal’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Portugal’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Portuguese population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Portuguese foodservice market.

Scope
- Portugal has a strong local food culture, as consumers value locally produced, sourced and influenced dishes and ingredients. There is also, however, a growing interest in international flavors and cuisines, especially among younger consumers. Operators specializing in local food will also benefit from an increase in tourism to Portugal’s cities.
- Convenience factors are increasingly driving consumers’ purchasing decisions in Portugal. Takeaway transactions and "rushed lunchtimes" are becoming more prevalent amongst urban consumers. "Family dining" and traditional eating habits are reducing in importance.
- As the Portuguese economy continues to recover, consumers are reverting to demanding quality over value, as well as localized options, from foodservice operators. This presents opportunities for the FSR channel to grow, and for QSR operators to premiumize their offering.

Reasons to buy
- Specific forecasts of the Portuguese foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Portuguese foodservice market.

Table of Content: Key Points
Introduction
Report Guide
Executive Summary

Macroeconomic Context
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution

Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in three key profit sector channels

Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Full Service Restaurants (FSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Coffee and Tea Shops
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Pubs, Clubs and Bars
Summary and key take-out
Metrics
Key consumers
Why?
What?
Where?
What next?
…Continued

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