Energy and Sports Nutrition Market 2017: Key Players – Nestle, Muscle Milk, Maxwell House, Kellogg's, General Mills and More

WiseGuyReports published new report, titled “Targeting Consumer Needs for Energy and Sports Nutrition”

Summary

"Targeting Consumer Needs for Energy and Sports Nutrition", report explores innovation opportunities for food, drink brands, sports nutrition, and energy food and drink brands.
Demand for energy and sports nutrition has moved from niche to mainstream, as consumers turn to such products to facilitate lifestyle needs beyond just sports and exercise.

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Companies mentioned

Arla
Nestle
Muscle Milk
One11
Lucozade Suntory
Maxwell House
Kellogg's
Cereal Partners Worldwide
General Mills
Nutristrength
Caffe Lattesso
FitWhey
Fuel10K
PACK'D
Nuttzo
Koupe
Protes
One

Scope

- The majority of mainstream consumers exercise occasionally, rather than every day.
- There is a disconnect between turning consumer interest in functional food and drink for sport and energy into active purchases.
- Busy lifestyles and time-scarcity are driving demand for sports and energy products for uses beyond exercise.

Key points

- Understand what mainstream consumers want from sports and energy products, and how these needs differ from traditional users.
- Identify four key innovation platforms to target these mainstream consumer needs.
- Explore future opportunities with untapped potential for sports nutrition and energy food and drinks.

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This release was published on openPR.