Oral Care/Oral Hygiene Market Analysis, Drivers, Growth Rate, Specifications & Forecast, 2023

Oral care/oral hygiene is the practice of keeping mouth clean and healthy by regularly brushing and cleaning the teeth. There are several oral problems such as bad breath, dry mouth, canker or cold sores or tooth decay which can be treated with proper diagnosis and oral care. Oral care/oral hygiene market has been growing due to increase in good hygiene practices, increasing prevalence of oral diseases and technological advancements in oral care/oral hygiene products. Oral hygiene involves keeping daily preventive care, including proper brushing, cleaning and flossing, which help in deterring problems before they develop. The most common types of oral care problems are dental carries, periodontal (gum) disease and gingivitis. In order to avoid such problems, several precautions are to be taken such as consumption of water after acidic foods, reduced consumption of aerated drinks, use of sugar free chewing gums, and others.

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According to FDI World Dental Foundation, dental caries is the most common childhood disease, and around 60% to 90% of children are affected by it, globally, but the majority of dental decay remains untreated due to inappropriate, unaffordable or unavailable oral health care services. According to the data by the Center for Disease Control and Prevention (CDC), 62.7% of adults aged 65 years and above, visited dental clinic and also, 31.6 % of adults aged 20-44 years, were left with untreated dental carries during 2011-2014.

The major factors driving the growth of the global oral care/ oral hygiene market are growing awareness on oral hygiene, technological advancements in oral care/oral hygiene products and rising incidence of dental caries and other periodontal diseases. In April, 2017 Orajel, a brand of Church and Dwight Co., Inc. decided to educate young parents about oral hygiene, with the aim is to teach parents about the healthy oral care routine they should follow in order to keep their children’s dental problems away. According to the data published by the CDC in 2014, around 47.2% of adults aged 30 years and older, suffered from some or the other form of periodontal disease in the U.S., and 70.1% of adults, aged 65 years and older had periodontal disease, since periodontal diseases increase with age. Colgate-Palmolive Company (U.S.) invested $289.0 million for R&D activities in 2016. The company launched two new products, Colgate Optic White Toothbrush + Whitening Pen (the toothbrush with a built-in whitening pen) and Pain Out (a tooth pain relief product) in 2014 and 2016, respectively. Similarly, the Procter & Gamble Company (U.S.) has launched various innovative oral care products such as Crest Sensi-Stop Strips, Crest Pro-Health [HD], Crest + Oral-B Pro- Health JR toothpaste and toothbrushes, and Oral-B GENIUS since 2014.

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The major players operating in the global oral care/oral hygiene market are Colgate-Palmolive Company, Procter & Gamble Company, GlaxoSmithKline PLC, Johnson & Johnson Services Inc., Koninklijke Philips N.V., Kao Corporation, Sunstar Suisse S.A., Dr. Fresh, LLC, Lion Corporation and Church & Dwight Co. Inc.

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