openPR Logo
Press release

Location Based Marketing Services Market: Consolidation Likely in Future on Account of Numerous New Players, Globally

12-20-2017 01:27 PM CET | IT, New Media & Software

Press release from: Transparency Market Research

/ PR Agency: Transparency Market Research
Location Based Marketing Services Market: Consolidation

The global location based marketing services market, which is in a nascent stage, is primed grow at a cracking pace in the years ahead. Sensing an opportunity in it, many players – big and small – are entering the fray. This is serving to heat up competition and will likely bring about consolidation. Savvy companies are also entering into partnerships to gain a solid foothold in the market. For example, electronics and technology companies in Asia Pacific are seen collaborating with western location intelligence service providers to integrate the latter’s technology into their products to make up for the limited search engine and location intelligence service providers in Asia Pacific. South Korean electronics giant Samsung’s partnering with Foursquare Labs, Inc. is a case in point.

Near Pte. Ltd., Foursquare Labs, Inc., Google Inc, Groupon Inc., Groundtruth, Placecast, PlaceIQ, Scanbuy Inc., Shopkick, Inc., and Telenity, Inc. are to name a few key players in the global location based marketing services market.

Request A Sample Of This Report – https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=33407

A report by Transparency Market Research, predicts the global location based marketing services market to rise at a robust 19.9% CAGR from 2017 to 2025 to become worth US$99.77 bn by 2025 from US$19.71 bn in 2016.

Based upon location, the global location based marketing services market can be bifurcated into physical location and location of interest. Among the two, physical location accounted for a leading share in the market in 2016.

Geographically, the key segments of the global location based marketing services market are North America, South America, Europe, Asia Pacific, and the Middle East and Africa. North America, currently, holds a sway over the market with maximum share. The market in the region is being driven primarily by the U.S. followed by Canada. A large number of prominent companies domiciled the U.S. and partnering with one another to provide superior solutions to customers has served to provide a major boost to the market in the region. By registering a CAGR of 20.1% from 2017 to 2025, the market in North America is anticipated to maintain its dominant position in the years ahead too.

View Report - https://www.transparencymarketresearch.com/location-based-marketing-services-market.html

Proliferation of Smartphones Drives Market

At the forefront of driving the global location based marketing services market are increasing penetration of GPS equipped smartphones and internet. This enables savvy retailers and other service providers to locate prospective consumers and send them push notifications and other advertisements. Elaborates the lead analyst of TMR report, “Expanded internet connectivity is expected to result in increased number of smartphone users using map applications. Improved connection speed increases reach of location-based high definition video advertisements on connected devices. Hence, better internet connectivity and improved connection speed is the key factor driving the location based marketing services market.”

Privacy Concerns Hinder Market

Posing a challenge to the global location based marketing service market, on the other hand, is the privacy concerns of individuals. “There is an ongoing debate on whether obtaining GPS location of a GPS device user without consent is a violation of privacy of an individual or not. Many people deny the request of apps to send their location data to services providers due to privacy concerns,” adds the lead analyst of the report.

Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations

Transparency Market Research
90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA - Canada Toll Free: 866-552-3453
Email: sales@transparencymarketresearch.com
Website: www.transparencymarketresearch.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Location Based Marketing Services Market: Consolidation Likely in Future on Account of Numerous New Players, Globally here

News-ID: 870087 • Views:

More Releases from Transparency Market Research

Handheld Marijuana Vaporizer Market Key Drivers, Market Research, and Insights for the USD 15.9 Bn Market 2022-2031
Handheld Marijuana Vaporizer Market Key Drivers, Market Research, and Insights f …
The global handheld marijuana vaporizer market has witnessed remarkable growth in recent years, attributed to the increasing acceptance of medicinal marijuana and the demand for convenient and discreet consumption methods. Valued at US$ 5 billion in 2021, the market is projected to surge at a CAGR of 13.4% to reach US$ 15.9 billion by 2031. This article delves into the factors driving this growth, the evolving market landscape, and the
Disinfectant Wipes Market Forecast 2020-2030 - Market Size, Drivers, Trends, And Competitors
Disinfectant Wipes Market Forecast 2020-2030 - Market Size, Drivers, Trends, And …
The COVID-19 pandemic has precipitated a remarkable surge in the demand for disinfectant products, with a notable emphasis on disinfectant wipes as an essential tool in maintaining hygiene and preventing the spread of pathogens. This research report delves into the multifaceted landscape of the disinfectant wipes market, elucidating key trends, drivers, and innovations shaping the industry. 𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐩𝐨𝐫𝐭 @ https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=70359 Key Players and Market Developments Key players
Tissue Banking Market is Expected to Reach US$ 2,903.3 Million to 2026| TMR Study
Tissue Banking Market is Expected to Reach US$ 2,903.3 Million to 2026| TMR Stud …
The global 𝐭𝐢𝐬𝐬𝐮𝐞 𝐛𝐚𝐧𝐤𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭 reached a value of US$ 1,056.4 million in 2017 and is projected to nearly triple to US$ 2,903.3 million by 2026, with a robust Compound Annual Growth Rate (CAGR) of approximately 12.0% from 2018 to 2026. Factors such as increasing awareness about tissue donation, technological advancements, and a growing target patient population are anticipated to propel market growth during this period. Moreover, the market is expected
Vascular Closure Devices Market to reach US$ 1 Billion by 2027: TMR Study
Vascular Closure Devices Market to reach US$ 1 Billion by 2027: TMR Study
This report by Transparency Market Research, Inc. assesses the present state and future growth potential of the global 𝐯𝐚𝐬𝐜𝐮𝐥𝐚𝐫 𝐜𝐥𝐨𝐬𝐮𝐫𝐞 𝐝𝐞𝐯𝐢𝐜𝐞𝐬 𝐦𝐚𝐫𝐤𝐞𝐭. It features a comprehensive executive summary, offering insights into various segments of the market. Additionally, the report provides detailed analysis and data on product, access type, application, end user, and regional segments within the global market. Vascular closure devices is estimated to reach a value of ~US$ 1 Bn

All 5 Releases


More Releases for Based

Higher Education Game-based Learning Market By Type (Rognitive Ability-Based Gam …
On a global scale, the Higher Education Game-based Learning market is currently showing significant development. The innovative methods and market study have helped many of the major players McGraw-Hill Education, PlayGen, Toolwire, Totem Learning, Lumos Labs, Triseum, Designing Digitally, Forio, Innovative Dutch, LearningWare to carve a name for themselves in the competitive global market. The Higher Education Game-based Learning market is experiencing a massive growth velocity due to the new
Hardware Security Modules Market by Type LAN Based, PCIE Based, USB Based
Hardware Security Modules Market is expected to witness high growth during the forecast period.The hardware security modules market was valued at USD 520.3 Million in 2016 and is expected to reach USD 1,101.2 Million by 2022, at a CAGR of 12.87% during the forecast period. The base year considered for the study is 2016, and the forecast for the market size is provided for the period between 2017 and 2022. Factors
Meat Substitute Market by Product Type (Tofu-based, Tempeh-based, TVP-based, Sei …
The global meat substitute market size was valued at $7.5 billion by 2025, registering a CAGR of 7.7% during the forecast period (2018-2025). Meat is an excellent source of protein but contains high level of cholesterol and saturated fats. Individuals who consume it on a regular basis are more prone to develop health problems such as obesity and atherosclerosis. Get Sample@ https://www.researchbeam.com/meat-substitute-market/request-sample Meat substitutes are products that resemble actual meat in
Green & Bio-based Solvents Market Analysis, Demand, & Opportunities till 2023 | …
A latest research report titled as “Green & Bio-based Solvents Market for Paints & Coatings, Printing Inks, Commercial & Domestic Cleaning, Adhesives & Sealants, Pharmaceutical, Cosmetics, and Other Applications - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2023” has been recently added to the vast portfolio of Market Research Reports Search Engine (MRRSE) online research offerings. This report is a professional and in-depth analysis on the
Meat Substitute Market Report 2018: Segmentation by Product (Tofu-based, Tempeh- …
Global Meat Substitute market research report provides company profile for Amy’s Kitchen, Beyond Meat, Cauldron Foods, Garden Protein International, Inc., Meatless B.V., Quorn Foods, Vbites Food, Ltd., Morningstar Farms, MGP Ingredients, Sonic Biochem Extractions Limited and Others. This market study includes data about consumer perspective, comprehensive analysis, statistics, market share, company performances (Stocks), historical analysis 2012 to 2017, market forecast 2018 to 2025 in terms of volume, revenue, YOY growth
Sexual Lubricant Market - Water-based, Silicone - Based, Oil-based & Hybrid Lubr …
The global personal lube market is projected to grow from $953.27 million in 2016 to $1,412.38 million by 2022. The market is projected to grow at a CAGR of 6.77%. Arizton’s recent market research report on the global personal lube market segments the market by product type (water-based sexual lubricant, silicone-based sexual lubricant, oil-based sexual lubricant, and hybrid sexual lubricant), distribution channels (retail and online), and geography (North America, EMEA, APAC,