Cruelty-Free Market 2017: Key Players – Impossible Foods, Whole Foods, SC Johnson, Trader Joe's, Spoilt Pig and More

SUMMARY

WiseGuyReports published new report, titled “TrendSights Analysis: Cruelty-Free”

"Trend Sights Analysis: Cruelty-Free" is part of Trend Sights series and explores how brands can provide a superior and more unique fit for specific consumer segments.
Growing awareness of social issues driven by consumer education and media coverage is leading to a rise in ethical consumerism. In recognizing the issue of animal cruelty, a portion of these ethical consumers seek to purchase only from brands that pertain to high animal welfare standards.

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Companies mentioned

Impossible Foods
Whole Foods
SC Johnson
S&W
Trader Joe's
Spoilt Pig
Dee's
Jackfruit Company
Quorn
Flora
Veggifood
Asahico
137 degrees
Organic Valley
Detox Delight
Baileys ...

Scope

- Over two thirds of consumers find living an ethical and sustainable lifestyle important or very important in creating a feeling of wellbeing or wellness.
- Over a third of consumers who think that living an ethical or sustainable lifestyle is important in creating a feeling of wellbeing or wellness, say that they would consider buying products that support the humane treatment of animals.
- Over a third of consumers look for on-pack ethical/sustainability logos most of the time or all of the time.

Key points to buy

- Gain insight into the different routes through by which products can align with the Cruelty-Free trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Cruelty-Free trend for your sector.

Table of Contents

Trend snapshot
What is Cruelty-Free?
Why is Cruelty-Free important?
Who is driving Cruelty-Free?
How can be Cruelty-Free capitalized on?
What next in Cruelty-Free?
Appendix

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This release was published on openPR.