Discover the Global Vertical Water Market Size, Share, Growth, Trends and Forecast 2017 - 2025

The report "Vertical Water Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025 ", has been prepared based on an in-depth market analysis with inputs from industry experts.

​The objective of this report is to define, describe, and forecast the market on the basis of type, application, medical condition, and region. It provides detailed information regarding the major factors influencing the growth of the market. This report also tracks and analyzes competitive developments of the key players in terms of market developments, product portfolios, and financials.

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Market Introduction:
Owing to changing lifestyles and increasing consciousness among consumers regarding what they consume, manufacturers have started to innovate the water products such as flavored water, functional water, water with added minerals, spring water, sparkling water, vertical water etc. Individuals are also increasingly preferring these innovative products. Vertical water is extracted directly from the sap of trees such as maple tree, birch tree, bamboo tree etc. These waters are natural sap which is extracted directly from the trees during spring season, and are considered healthy as it contains phytonutrients, electrolytes and multiple minerals. These waters were exclusively used as a base in fermenting beer in western countries in ancient times. Owing to its health benefits, the demand for vertical water is increasing especially in North America and Europe market. Maple water, a type of vertical water is also used in preparation of maple syrup which is exclusively used in food industry.
Increasing health consciousness among individuals and benefits of vertical water is expected to drive the sales of vertical water market over the forecast period. The vertical water market is expected to witness significant growth over the forecast period, owing to increasing awareness among consumers across the globe.

Vertical Water Market: Segmentation
Vertical water market is segmented on the basis of nature, product type, sales channel and region.
On the basis of nature, vertical water market is segmented into organic and conventional. Organic segment of vertical water market is expected to witness relatively high growth over the forecast period, as it is assumed that organic products are more healthful as compared to conventional food products.
Vertical Water market is further segmented on the basis of product type into birch water, maple water, bamboo water, and others. Bamboo water is the most niche segment of vertical waters and is expected to increase with significant value CAGR over the forecast period.
Vertical Water market is further segmented on the basis of sales channel into modern trade, convenience stores, specialty outlets, modern grocery stores, online retailing and other retailing formats. Modern trade segment is expected to exhibit relatively high value CAGR over the forecast period.

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Vertical Water market: Drivers, Restraints, and Trends
In the recent years, increasing number of millennial are getting health conscious across the globe and is expected to increase over the forecast period, leading to growth of vertical water market over the forecast period. In many developed regions such as Europe, Canada, the U.S., vertical water market is booming, owing to couple of reasons such as high disposable income, and high cultivation of birch and maple trees in the region. Millennial demographic of the world is increasingly inclined towards healthy food and beverages, which is a factor driving growth of vertical water market. Changing lifestyles, influence of social media and internet, increasing social awareness, is also expected to drive sales of vertical water market. Because of health benefits associated with vertical water, people are preferring to consume vertical water, which is driving growth of the vertical water market and this is expected to continue over the forecast period.
On the other side, cross contamination of raw unprocessed water and poor packaging could impede the market’s trajectory over the forecast period and affect the sales of vertical water market. In addition, relatively high prices of vertical water also limits the scope for the sales and could possibly hamper the growth of vertical water market to an extent.
Shifting focus of individuals towards healthy food and beverages consumption is trending. Also, increasing number of individuals in North America and Europe are preferring to buy organic food products irrespective of high prices.

Vertical Water Market: Regional Outlook
On the basis of region, vertical water market is segmented into five different regions: North America, Latin America, Europe, Asia Pacific and MEA. Among these regions, Europe and the U.S. is expected to have the major value share of vertical water market globally, as both of these regions accounts for relatively high consumption of vertical water. The Latin America vertical water market is expected to grow significantly over the forecast period, but is anticipated to account for a lower growth rate than the APAC region, owing to a greater number of emerging economies in APAC. In Asia Pacific region the countries like China, Japan, India and Australia are generating the major revenue. The APAC vertical water market is estimated to account for relatively high value CAGR over the forecast period, owing to a larger consumer base, combined with a higher number of retail outlets than any other region.

Vertical Water Market: Key Players
Some of the key players in Vertical Water market are Sibberi, Nordic Koivu Oy, Bamboo Beverages Limited, DRINKmaple, Happy Tree Maple Water, Oviva Maple Water Company, Feronia Forests, LLC (Vertical Water), SEVA Maple Water Inc., Nature On Tap Ltd (Tapped Birch Water), Sapp, Inc., Oy Arctic Birch Ab, Sealand Birk, 52 north and others.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

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The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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Highlights of the report:
A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market

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