Confectionery in Malaysia Market 2017 – By Analyzing the Performance of Various Competitors

SUMMARY

WiseGuyReports published new report, titled “Confectionery in Malaysia”

"Top Growth Opportunities: Confectionery in Malaysia", provides an overview of the confectionery food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
This report provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of confectionery food markets in Malaysia through detailed and robust data, expert insight, and case studies.
Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for confectionery food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to –

- Key consumer demographic groups driving consumption within the Malaysian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Malaysia supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

GET SAMPLE REPORT @ https://www.wiseguyreports.com/sample-request/2627326-top-growth-opportunities-confectionery-in-malaysia

Scope

- Malaysia's confectionery market is one of the smallest globally, albeit is worth an excess of US$279.9 million.
- Despite the country's dependency on natural resources and weakened political ties, Malaysia's confectionery market is expected to record high growth of 6.7% over the next five years.
- Confectionery consumption is centered around premiumization; spurred on by Western tastes and higher incomes, consumers desire well-travelled offerings which tend to symbolize wealth.
- Growth over the 2016-2021 will be mostly driven by the chocolate category; chocolate countlines reveal key opportunities, being the highest value sub-category, whilst boxed chocolate record the second highest value.

Key points

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's confectionery consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the confectionery sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for Confectionery
2. Market insight - identifying the opportunities to move into
3. Retail and distribution insight - key channels and retailers driving growth
4. Company and brand insight - the competitive landscape defined
5. Consumer insight - who, what, when, where and why
6. Product and packaging insights
7. White spaces and innovation opportunities - space to move into
8. Appendix

..CONTINUED

For accessing accurate and deep understanding and to gain latest insights and key developments in the area of your interest, we also have a list of conferences in which you will be interested in, for more information, cordially check

https://www.wiseguyreports.com/conferences

For updating knowledge or for thoroughly understanding various terminologies, we also have vast list of seminars for your reference, for more information cordially check

https://www.wiseguyreports.com/seminars

Wise Guy Reports understand how essential statistical surveying information is for your organization or association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research data available. We also provide COTS (Commercial off the Shelf) business sector reports as custom exploration agreeing your particular needs.

WISEGUY RESEARCH CONSULTANTS PVT LTD
Office No. 528, Amanora Chambers
Pune - 411028
Maharashtra, India

This release was published on openPR.