Soaring Fan Base to Provide Robust Impetus to North America Licensed Sports Merchandise Market

MarketResearchReports.biz has announced the addition of a new report, titled “Licensed Sports Merchandise Market: Focus on North America (2016-2020).” The comprehensive report on the North America licensed sports merchandise market offers an assessment of key drivers and restraints, recent industrial developments, factors driving prominent product segments, emerging business models, and strategic dynamics. The study offers in-depth insights into share and size of major segments, notably emerging opportunities, innovative launches expected to gain popularity among consumers in countries such as the U.S. and Canada. The research also takes a closer look at key factors affecting the spending of populations in these countries and major technological developments expected to accentuating the overall regional market over the forecast period.

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A substantially rising number of sports teams across multiple leagues and the vast rise in popularity of various sports leagues are primary factors driving the North America licensed sports merchandise market. The marked presence of numerous professional sports leagues such as National Football League, National Hockey League, Major League Baseball, and National Basketball Association, in developed nations of the U.S. and Canada is a notable factor accentuating the regional market. A soaring fan base across the region is a crucial factor providing a robust impetus to the growth of the market. The rising participation of the regional population in a variety of sports, notably football, is expected to boost the market. The rise in popularity of sports apparels contain logos of their favorite teams and players is also expected to catalyze the growth of the North America licensed sports merchandise market.

Substantial strides made in the e-commerce sector and technological advances made in consumer electronics are key factors expected to boost the North America licensed sports merchandise market. A burgeoning customer loyalty and the advent of popular movie franchises are promising developments in the market fueling its growth. The growing use of social media, especially among young populations, has further expanded the fan base, thereby accentuating the regional market. The effect of the female factor is a notable trend expected to positively impact the growth of the regional market.

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The rise in sponsorship events is further expected to stoke the demand for licensed sports merchandise. A growing number of licensees of major leagues who are consolidating their merchandise offerings at big stadiums is gaining popularity across the fan base. This bodes well for the market. Advances made in the arena of sports marketing is a key aspect expected to catalyze the growth of the North America licensed sports merchandise market. The surging popularity of video games and the significantly growing demand for sports apparel in the U.S. are promising developments in the market.

The continuing decline in the retail shelf space for licensed sports merchandise and the advent of pirated/counterfeiting products, such as those of shirts, jerseys, and hats, are crucial factors likely to hinder the revenue growth of the regional market. Furthermore, the notable maturation of the market, vis-à-vis other regional markets, may account for its loss of shares in the global market. On the other hand, technological advancements in video games and innovations in sporting toys are anticipated to open up lucrative avenues for market players in the region during the assessment period.

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Collaboration agreements, acquisitions, and innovative product launches are some of the key strategies adopted by players to consolidate their shares over the forecast period. Some of the prominent players operating in the market are Dick's Sporting Goods, Inc., G III Apparel Group, and VF Corporation. The report discusses their business strategies, their markets standing, and their revenue share over the assessment period.

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