Global Augmented Reality (AR) for Advertising Market to grow at a CAGR of 30.79% during 2017-2021 - Augmented Pixels, Aurasma, Blippar, Catchoom, Wikitude

AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.

The global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021. The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.

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The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

Technavio's report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors
- Augmented Pixels
- Aurasma
- Blippar
- Catchoom
- Wikitude

Other prominent vendors
- BBDO
- Google
- Leo Burnett
- McCANN
- Metaio
- NGRAIN
- PTC
- Total Immersion
- Zappar

Market driver
- Affordable advertising
- For a full, detailed list, view our report

Market challenge
- Need for a standard AR application
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?

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