Press release
Global Augmented Reality and Virtual Reality Gear Market Forcast To Grow At CAGR Of 37.45% Between 2017-2021
About Augmented Reality and Virtual Reality Gear Market
AR is a technology that diminishes the line between reality and computer-generated graphics. It enhances a user's experience, in terms of what the user sees, hears, feels, and smells. VR creates an immersive computer-generated environment that is like the real word. VR technology uses computers to develop a simulated artificial environment. With VR, a user can be a part of the experience rather than just view the content on a screen.
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Technavios analysts forecast the global augmented reality and virtual reality gear market to grow at a CAGR of 37.45% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality and virtual reality gear market for 2017-2021. To calculate the market size, the report considers the unit shipment of each device is multiplied by the average selling price (ASP)..
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Augmented Reality and Virtual Reality Gear Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
DAQRI
Microsoft
Atheer
Meta
BAE Systems
Samsung Electronics
Oculus
HTC
Sony
Razer
VisusVR
FOVE
Starbreeze
Market driver
Use of AR technology for effective advertising
For a full, detailed list, view our report
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Market challenge
Lack of content
For a full, detailed list, view our report
Market trend
Growing developer interest in AR and VR apps
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Market overview
Definitions
Base year and forecast period
Market size calculation
Market segmentation by product
End-user segments
Geographical segmentation
Vendor segmentation
Common currency conversion rates
Vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
PART 06: Technology life cycle
PART 07: Market landscape
Market size and forecast
Five forces analysis
PART 08: Market segmentation by technology
AR
VR
PART 09: Market segmentation by product
Global AR and VR gear market by smart glasses
Global AR and VR gear market by HMDs
Global AR and VR gear market by VR cardboards
Global AR and VR gear market by VR headsets
PART 10: Market segmentation by end-user
Market overview
Global AR and VR gear market by consumers
Global AR and VR gear market by enterprises
Global AR and VR gear market by military and defense
PART 11: Geographical segmentation
Global AR and VR gear market by geography
AR and VR gear market in Americas
AR and VR gear market in EMEA
AR and VR gear market in APAC
PART 12: Market drivers
Improving optical design
AR and VR gear integrated with head and eye movement trackers
Use of AR technology for effective advertising
Increasing number of vendors in AR and VR gear market
Large-scale workforce automation
PART 13: Impact of drivers
PART 14: Market challenges
Lack of content
Connectivity issues, low awareness, and high user expectations impacting AR and VR adoption
Simulation or motion sickness hindering VR gear adoption
Limitations of VR cardboards
Stringent government regulations
PART 15: Impact of drivers and challenges
PART 16: Market trends
Growing developer interest in AR and VR apps
Increasing crowdfunding campaigns for VR and AR start-ups
Emergence of depth-sensing cameras
Development of SLAM technology
PART 17: Vendor landscape
Competitive scenario
PART 18: Appendix
List of abbreviations
PART 19: Explore Technavio
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Market Scenario
Global Augmented Reality and Virtual Reality Market was valued US$ 6.1 Bn in 2017, and is expected to reach US$ 58.2 Bn by 2026, at a CAGR of 32.57% during forecast period.
Augmented…
