Augmented Reality Market is expected to grow at a CAGR of approximately 55% during the forecast period 2017-2023

Market Research Future Adds “Augmented Reality Market Demand, Growth, Opportunities, Manufacturers, Analysis of Top Key Players and Forecast to 2023” To Its Research Database.
Description:
This report studies the global Augmented Reality Market, analyzes and researches development status and forecast in United States, EU, Japan, China and India. This report focuses on the top players in global market, like

Google, Inc. (U.S.),
Microsoft Corporation (U.S.),
PTC (U.S.),
Wikitude GmbH (Austria),
Daqri (U.S.),
Zugara Inc. (U.S.),
Blippar (Austria),
Upskill (Vienna),
Magic Leap (U.S.),
Osterhout Design Group (U.S.),
Infinity Augmented Reality, Inc. (Israel),
Samsung Electronics Co. Ltd. (South Korea),
Atheer, Inc. (U.S.),
Apple, Inc. (U.S.),
Facebook Inc. (U.S.),
Scope AR (U.S.),
Inglobe Technologies (Latina),
Embitel Technologies (India),
Seiko Epson Corporation (Japan),
Marxent Labs LLC (U.S.),
Catchoom Technologies (Spain),
HTC corporation (Taiwan),
Qualcomm (U.S.)
Rockwell Collins Inc. (U.S.).

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Market Scenario:

Augmented reality refers to indirect view of physical environment whose elements are augmented with inputs such as sound, video or graphics. Augmented reality is responsible for transforming the world of education and healthcare with its various applications. Increasing penetration of technological advancements in retail, automotive, consumer electronics is driving the growth of augmented reality market.

Technology giants such as PTC, Bipplar, Google Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Wikitude GmbH, DAQRI, Zugara, Upskill, Magic Leap and Infinity Augmented Reality are some of the major players in the augmented reality market. PTC has announced in April 2016 about its new development smart connected retail PLM software. The software will provide visibility and connect consumers, products, stores, supply chain with the management. Whereas, Blippar has acquired Layar in 2014. Layar was one of the pioneers to bring augmented reality in mobile platform. This acquisition would provide Blippar an opportunity for bringing comprehensive insights on user preferences with respect to augmented reality technology.

The major growth driver of augmented reality market includes increasing adoption of digital media and rise in demand for 3-D visualization in healthcare sector. Increasing demand for smart devices and growing popularity of e-commerce are other major factors driving the growth of the global augmented reality market. Furthermore, increasing awareness regarding tracking customer transactions, recording sales and calculating bills is boosting the growth of the market.

The global augmented reality market has been segmented on the basis of component, technology, type and application. The component segment is further classified into hardware and software. The hardware segment is further classified into sensors, displays & projectors, position trackers, cameras and others. However, the hardware sub segment is expected to hold the major share of the market owing to the increasing penetration of technology across applications. High adoption of smartphones is one major factors driving the growth of augmented reality market.

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