Impact of End of One Child Policy on China Condom Market to be Moderate in Long Term, says TMRChina Condom Market: Snapshot
The China market for condoms has registered a strong growth trajectory in the past two decades. The government’s role in endorsing condoms as a safety measure post 2002 as compared to the earlier stand on endorsing condoms mostly as a hygiene concept has worked in favor of the market. This is evident from the tenfold rise in the yearly output of condoms in the country over the period between 1995 and 2015. The overall consumption of a variety of condoms has also significantly increased in China in the past few years, primarily owing to the active role of government bodies in educating masses about the use of condoms for preventing HIV and other sexually transmitted diseases.
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In 2015, however, the announcement of the country bringing an end to the one child policy has resulted in a sizeable reduction in the country’s overall annual consumption of condoms. A massive dip in shares of condom manufacturers’ revenues from countrywide sales of condoms was also observed by the end of 2015. Nevertheless, TMR analysis suggests that the awareness about condom’s role in preventing the risk of health complications will be a higher-impact trend than that of lessened use of condoms for the purpose of pregnancy prevention.
TMR states that the China condom market will expand at a healthy pace of over 12% over the period between 2016 and 2024 in terms of revenue. The market, which had a valuation of US$1.84 bn in 2015, is expected to rise to US$5.04 bn by 2024 at this rate.
Low Costs and Perception of Higher Safety Working in Favor of Latex Condoms
Of the vast variety of materials used for manufacturing condoms, latex seems to be the most preferred choice among manufacturers. Consumers have shown the highest inclination to latex condoms, with the segment accounting for over 50% share in the market’s overall revenues in 2015. In terms of volume, latex condoms accounted for over 60% share in the overall market in terms of available product varieties in the same year.
The low costs of latex condoms combined with their promise of high level of protection and easy customization with the use of flavors, colors, and warming lubricants have worked well in the favor of this segment. In the next few years as well, latex condoms will constitute the largest share in the overall market in terms of revenue as well as volume by 2024. Concerns regarding certain allergic reactions resulting from latex condoms will have little impact on their appeal.
Warming Condoms Contribute Substantial Share of Revenue to Overall Market Compared to Other Product Varieties
Product verities such as flavored condoms, studded condoms, edible condoms, warming condoms, colored condoms, glow in the dark condoms, and pleasure domed condoms come under the purview of the China condoms market. Of these the segment of warming condoms presently leads the China condoms market in terms of both volume and revenue share, accounting for over 27% and 31% of the market in terms of revenue and volume, respectively, in 2015.
The segment is only slightly ahead of the studded condoms segment, which accounted for a revenue share of over 25% and a volume share of over 28% of the overall market in 2015. Over the period between 2016 and 2024, the segment of warming condoms is expected to remain the dominant contributor to the China condom’s market’s overall revenues, rising from a valuation of US$0.50 bn to US$ 1.40 bn by 2024.
In the highly consolidated China condom market, some of the key vendors are Reckitt Benckiser Group Plc., Karex Industries Sdn Bhd, Ansell Ltd., HLL Life Care Ltd., The Female Health Company Ltd., Sagami Rubber Industries, Thai Nippon rubber Industry Co. Ltd, Fuji Latex Co. Ltd., and Church & Dwight Co. Inc.
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Transparency Market Research (TMR) is a next-generation provider of syndicated research, customized research, and consulting services. TMR’s global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.
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