Marketing Automation Software Global Market Key Players – HubSpot, Marketo, Salesforce.com, Oracle, IBM - Analysis and Forecast to 2022

Marketing Automation Software Market 2017

Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

The analysts forecast the global marketing automation software market to grow at a CAGR of 8.22% during the period 2017-2021.

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Covered in this report 
The report covers the present scenario and the growth prospects of the global marketing automation software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing automation software.

The market is divided into the following segments based on geography: 
• Americas
• APAC
• EMEA

The report, Global Marketing Automation Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors 
• HubSpot
• Marketo
• Act-On Software
• Salesforce.com
• Adobe Systems
• Oracle
• Infusionsoft
• IBM

Other prominent vendors 
• Cognizant Technology Solutions (CTS)
• eTrigue
• GreenRope
• Hatchbuck
• iContact
• Inboundio
• LeadSquared
• MarcomCentral
• Salesfusion
• SALESmanago
• SAP
• SAS Institute
• SharpSpring
• Teradata

Market driver 
• Increased need for improved customer digital experience
• For a full, detailed list, view our report

Market challenge 
• Interoperability issues and lack of comprehensive integration strategy
• For a full, detailed list, view our report

Market trend 
• Increasing adoption of omnichannel marketing model
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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Table of Contents

PART 01: Executive summary 

PART 02: Scope of the report 
• Definition
• Market segmentation
• Vendor selection
• End-users
• Summation errors

PART 03: Market research methodology 
• Research methodology
• Economic indicators

PART 04: Introduction 
• Key market highlights
• Five competency areas of marketing automation
• Applications of marketing automation

PART 05: Market landscape 
• Market overview
• Global marketing automation software market

PART 06: Market segmentation by deployment models 
• Global marketing automation software market by deployment models

PART 07: Geographical segmentation 
• Global marketing automation software market by geography
• Americas
• EMEA
• APAC

PART 08: Buying criteria 
• Buying criteria

PART 09: Market drivers 
• Increased need for improved customer digital experience
• Growing need for lead nurturing
• Need for advanced regulatory compliance on software licenses
• Surging demand for higher ROI

PART 10: Impact of drivers 

PART 11: Market challenges 
• Interoperability issues and lack of comprehensive integration strategy
• Increased risks related to data security and privacy
• High cost of marketing automation software

PART 12: Impact of drivers and challenges 

PART 13: Market trends 
• Increasing adoption omnichannel marketing model
• Emergence of location-based marketing
• Growing need for improved marketing assets visibility

..…..Continued

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