Flexible Display Market: Insights into the Competitive Scenario of the Market

Some of the prominent players in the global flexible display market are Panasonic Corporation, Samsung Electronics Co. Ltd., Universal Display Corporation, Atmel Corporation, Koninklijke Philips N.V., Sharp Corporation, and LG Display. In order to cement their positions in the market, such key manufacturers have been seen resorting to carefully-considered mergers and acquisitions. They are also known to focus of product launches and product line expansions in order to grow their shares further.

A report by Transparency Market Research forecasts the global flexible display market to expand at a phenomenal 33.5% during the period between 2017 and 2025 to become worth US$47.892 bn by 2025 from US$4.5 bn in 2016.

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Depending upon form factor, the global flexible display market can be segregated into curved display, bendable and foldable display, and rollable display. Of them, the curved display accounts for maximum share in the market because of a number of factors. For one, the curved design of the display fits the viewing habit of human eyes and hence accords an immersive viewing experience and wider viewing angle. The concave screen of flexible display adopts optimal visual design so that the free viewing angle provides undistorted and vivid images.

Geographically, the key segments of the global flexible display market are North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. North America, of them, is a dominant player and accounts for maximum market share. Its leading position is a result of the presence of numerous flexible display manufacturers in the region.

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Another factor serving to catalyze growth in the market in North America is the Army’s Flexible Display Centre (FDC) at Arizona State University (ASU) which is developing flexible display technologies to help soldiers better their operational field capabilities by providing them with large lightweight displays and more rugged systems for portable and vehicle applications. The market is slated to worth US$18.2 bn by 2025.

Flexible display are technologically superior display structure that are conformal and flexible. This is where they steal a march over traditional display that are heavy and rigid. Driving its market significantly is the constant research and development in the area of display technology that is resulting in more cutting-edge products.

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Other factors stoking its demand is rising sales of consumer electronics like wearable devices, smartphone, and television and computer peripherals. “Flexible displays find applications in portable electronics on account of their durability and bendable nature. They consume less power and have better image quality too owing to their portable nature and advanced Light Emitting Diode (LED) drivers,” explains the lead analyst of the TMR report.

Posing a roadblock to the global flexible display market, on the other hand, is the complex manufacturing process along with steep manufacturing costs. However, such constraints will likely be overcome with constant unveiling of better models of smartphones and curved display television by global giants such as LG Display and Samsung SDI Corp. Ltd. that is expected to fuel a turbo-charged growth in the market.

This review is based on the findings of a TMR report, titled, “Flexible Display Market (Form Factor - Curved Display, Bendable and Foldable Display, and Rollable Display; Technology - OLED, EPD, and LCD; Application - Military Equipment, Smartphone, Computer and Peripherals, Wearable Devices, and Television) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025.”

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