HubSpot Announces Important Updates For the Sales Center

HubSpot last month at its annual user conference officially launched HubSpot Hub Client. The move extends the HubSpot platform, which also includes CRM, sales and marketing tools, into customer service.

HubSpot, a leading platform for CRM, marketing, sales and customer experience, today announced important updates for the professional level of its sales center. The enhanced Sales Professional level adds automation, predictive scoring, and other advanced features to growing sales teams.

Customer Hub is designed to help businesses understand, respond to and grow with the success of their customers. In addition to standard features such as customer request management, live chat, and ticket escalation, Customer Hub will also offer automated feedback and Net Promoter Score, sentiment analysis, and abandonment tools. , capturing customer testimonials and knowledge management. HubSpot Conversations, the new HubSpot solution for unification of Facebook Messenger conversations, on-premises chat, social networks, email and other messaging media in a shared inbox, is also included. Conversations will also allow businesses to create chatbots and step up responses to respond to high-volume queries.

HubSpot also announced important updates for the professional level of its sales center. The enhanced Sales Professional level adds automation, predictive scoring, and other advanced features to growing sales teams. Provides smart e-mail templates, document tracking, automated calendaring, web chat, predictive naming, automatic e-mail sequences, job and business automation tools, dashboards and functions.

• Save time and work smarter with smart e-mail templates, document tracking, and automated meeting scheduling.
• Connect with more relevant prospects through web chat, predictive lead scoring, and automatic email sequences.
• Manage a sophisticated sales process with advanced process automation tools and robust equipment management tasks and functions.
• Analyze sales performance and understand what works by using custom panels and reporting features.

In addition, last week HubSpot launched a native e-commerce integration with Shopify, a multi-channel commerce platform that allows shared customers to bring Shopify and its data, including customers, orders and products, to the platform. HubSpot platform. Users can view HubSpot online sales as part of transactions, organize and analyze purchase models and measure the value of the customer's life. The new integration also enables e-commerce marketers to perform specific e-commerce tasks, such as sending transactional e-mails and generating workflows around shopping carts.

As part of another series of integrations, HubSpot has added a set of social tools within HubSpot Marketing Hub, including new integration of major Facebook ads, synchronization of Facebook ads, and Instagram integration.

Facebook Audience Sync enables HubSpot advertising users to redirect, populate, and convert Facebook users based on HubSpot data. This includes the company's direction for ABM strategies. HubSpot lists can also be enhanced with Facebook's Interior learning effect feature, Look alike Audiences, which allows HubSpot users to target and convert new, similar audiences to existing high-value customers.

Audience Sync is available in addition to the existing integration of Facebook's main ad, which allows users to create major ads in HubSpot and synchronize leads generated in HubSpot.

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This release was published on openPR.