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Underwear Market: BRIC to Witness Highest Growth by 2020
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Growing disposable income, preference for branded underwear that offers better fit and comfort are major factors fuelling demand for premium underwear, thereby driving the growth of the men’s underwear market. Major trends in the men’s underwear market are increased the adoption rate of functional underwear, consistent investment in branding and marketing and a surge in acquisitions and mergers.
The high degree of competition and unorganised market in developing countries are major factors hampering the growth of the men’s underwear market.
The global clothing and accessories market was valued at around US$ 1,229.4 billion in 2014. The men’s clothing and accessories market accounted for 38.7% of the global market in 2014 and was valued at US$ 437.7 billion. Revenue contribution by the men’s underwear market to the global men’s clothing market was US$ 8.0 billion in 2014 and is expected to increase to US$ 11.7 billion by the end of 2020 at a CAGR of 5.8%. Organised retail penetration and penetration of mono-brands and multi-brand outlets worldwide is driving sales of branded clothing products.
Browse Market Research Report @ https://www.persistencemarketresearch.com/market-research/underwear-market.asp
Key market players covered in this report are Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., J.C. Penny Corporation, Inc. and Berkshire Hathaway Inc. Major players in men’s underwear market focus on enhancing their global and regional presence through acquisitions and mergers and operational expansion.
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