Press release
Photo Printing and Merchandise Market: Desktop Application Projected to be the Most Attractive Mode of Printing Segment During the Forecast Period
Mobile application segment is anticipated to expand at a higher CAGR during the period of assessmentBy mode of printing, the mobile application segment is expected to register high Y-o-Y growth rates throughout the forecast period. In terms of value, this segment is expected to expand at a CAGR of 4.9% over the forecast period. Various photo printer manufacturers are targeting the market with smartphones connected to printers and this factor is driving the growth of this segment. Mobile application segment is projected to reach more than US$ 2,000 Mn by the end of 2017 and is expected to be valued in excess of US$ 3,000 Mn by 2026 end.
Increasing use of smartphones for image capturing and photo sharing expected to drive the development of the mobile application segment during the forecast period
Adoption of smartphones across countries such as China, India, Indonesia and Brazil is increasing, which is leading to increasing internet penetration and popularity of social networking. Mobile phone manufacturers are offering smartphones with high-resolution cameras to meet the requirements of modern photography. These image capturing devices primarily serve spontaneous snapshots, thus supporting the growth of the mobile application segment.
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Furthermore, growing trend of mobile shopping, e-banking and bring your own device (BYOD) is accelerating market demand for smartphones across the globe, which, in turn, is fuelling the growth of the mobile application segment in the global photo printing and merchandise market.
Improvements and advancements in broadband infrastructure worldwide, in turn, leads to significantly improved broadband speed. Moreover, increasing internet penetration and affordability of these services is expected to increase consumption of media content via various devices. This, in turn, is estimated to support the growth of the mobile application segment in the global photo printing and merchandise market over the projected period.
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Regional overview of the mobile application segment
In terms of value, the mobile application segment is expected to reach more than US$ 600 Mn by the end of 2017 in North America. The segment is likely to reach close to US$ 140 Mn in 2026, expanding at a CAGR of 6.9% in Latin America. The mobile application segment in the APEJ photo printing and merchandise market is projected to cross US$ 550 Mn by the end of 2017, recording an attractive CAGR of 5.6% over the forecasted period.
Eastman Kodak company launches photography smartphone in partnership with U.K based Bullitt Group
U.S. based Eastman Kodak Company along with U.K. based Bullitt Group has launched a photography enabled smartphone designed to fulfil the users’ passion for photography. Through this new smartphone, photographers can capture exceptional images of high quality irrespective of the environment. This smartphone has a 21-megapixel camera sensor with a custom built camera app. The range of settings includes portrait, HDR landscape, Bokeh, Panorama, sports and night-time along with a smart auto model
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