GCC Ecotourism Market to Witness Increase in Revenues by 2020
Ecotourism in GCC contributes 7% of the total tourism revenue generated in the region, which is expected to grow at a CAGR of 6.2% from 2015 to 2020. Lead analyst at FMI, Narasinha Varute, said, “Demand for ecotourism in GCC is subject to the collective offerings, services and innovations made by member nations to cater to the increasing volume of inbound tourists, and also to ensure a sustainable environment in future.”
The GCC ecotourism market is largely segmented into nature ecotourism, wildlife ecotourism and generic ecotourism. Among the abovementioned segments/offerings, the nature ecotourism segment accounted for over 60.6% of the GCC ecotourism market share in 2014 and is expected to increase significantly at a CAGR of 4.7% in the near future. Generic ecotourism is the fastest growing segment, increasing at a CAGR of 10.5% between 2015 and 2020, as compared to the single-digit growth of the other segments.
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Various factors expected to drive the ecotourism market in GCC nations include region-specific ethnic attractions, increasing government funding for tourism-related initiatives, city marketing, thematic sites & zones and advanced regional infrastructure. However, limited photography options with regard to landscape and scenery, low ecotourism awareness, extreme climate and political and economic instability in the region is expected to hamper the ecotourism market during the forecast period.
Tourist inflow from conventional locations such as Europe to non-conventional regions such as GCC is expected to contribute significantly to growth of the ecotourism market. On the basis of region of origin for international tourist arrivals at GCC, around 53% are from the European region. GCC’s non-conventional destinations offer adventure and wildlife-related activities and packages, interaction with indigenous communities, shopping experiences and leisure and travel. GCC region’s ability to cater to a wide variety of tourist needs at a single location is boosting the demand for ecotourism to non-conventional destinations.
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Country-wise, contributions include Gross Value Added (GVA) generated through hotel stay, shopping & leisure, food & dining, airline expenditure and other goods & services. The highest GVA contributor is hotel stay, which currently accounts for approximately 40% of the total share, followed by shopping and leisure at 22%.
Saudi Arabia, accounted for the largest revenue percentage at 30.9%, compared to other member nations in 2014. Growth of the ecotourism market remained flat between 2012 and 2013 due to economic and political turmoil in the region. However, recent improvements in this regard is expected to drive the demand for ecotourism in the region in the near future.
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