Manuka Honey Market 2017- Revenue, Price and Gross Margin Research Report 2023

Market Overview

Manuka honey is produced from the nectar of the mānuka tree and is manufactured only in New Zealand and Australia. Due to the anti-bacterial properties of manuka honey, they are used majorly for medicinal purpose. The strong flavor and sweetness of manuka honey make them a potential sweetener and table sugar replacer. The common practice of usage of unconventional sweeteners is increasing the popularity of manuka honey globally. Manuka honey is known to contain low fat and hence is gaining its significance amongst the health conscious consumers.
The wide application of Manuka Honey in the food industry as well as for medicinal purpose is considered as a major driver for Manuka Honey market. The rich taste of Manuka Honey and its increasing usage as a table sugar alternative also has a positive impact on its market growth. The high nutrient value of Manuka Honey makes its consumption more popular amongst the health conscious consumers. Shift in consumption pattern and adoption of healthy lifestyle has supported the positive growth of Manuka Honey market.
 
On the basis of specialty food type, HFCS-free form is found to hold a major share and is calculated to increase at high rate globally based on the rising awareness about the severe effect of consumption of high fructose corn syrup. However, organic manuka honey due to its chemical free form is also supporting the increased demand of the product from consumer’s side. The application of manuka honey in for direct consumption is found to hold a major share on a global level followed by medicinal purpose based applications. Amongst the distribution channels for the sale of manuka honey, e-commerce share is projected to increase at a high rate as the product is manufactured only in New Zealand and has less availability in other regions.
Competitive Analysis-

The major key players in Manuka Honey Market are

• Manuka Health (New Zealand)
• Cammells Honey (New Zealand)
• Comvita Limited (New Zealand)
• Watson & Son Ltd (New Zealand)
• Mossops Honey (New Zealand)
• API Health (New Zealand)
• Wedderspoon (New Zealand)

Manuka manufacturers across various regions follow the strategy of improving their existing product as well as increasing the manufacture of organic manuka to add more value to their products to expand their business. This is one of the major factors due to which the demands of Manuka is experiencing a surge. New Zealand is amongst the dominating countries holding a major share in Manuka market and exports the product in various other countries which include U.S., China, Australia, Japan and others.

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Study Objectives of Manuka Honey Market

• Detail analysis of the market’s segments and sub-segments
• Value chain analysis & supply chain analysis of Manuka Honey
• Company profiling of major players in the market
• Competitive strategy analysis and mapping key stakeholders in the market
• Analysis of historical market trends and technologies along with current government regulatory requirements
• To estimate and forecast market size by Specialty Food Type, Application, Distribution Channel and Region
• To analyze key driving forces which are influencing the market
• Region level market analysis and market estimation of North America, Europe, Asia, and rest of the world (ROW) and their countries

Regional Analysis:

Global Manuka Honey Market is segmented into Europe, North America, Asia Pacific, and rest of the world (ROW). Asia Pacific holds a major market share followed by Europe. The high demands for Manuka from the developed countries of these regions are contributing to the positive growth of Manuka market. New Zealand, Australia, China, Germany and Spain are the major importers of Manuka. Asia-Pacific is found to be the major exporter of Manuka and exports majorly to countries of Europe and North America.

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Key Findings:

• Application of Manuka Honey for medicinal purpose is anticipated to have a high growth during the forecast period.
• Top exporters of Manuka Honey include New Zealand, Australia, China, Germany and Spain

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