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Global Licensed Sports Merchandise Market Trends, Outlook and Forecast during 2017 - 2025
MRRSE
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The research study starts with the market preface which talks about market definition, key research objectives, and research highlights. Further, the readers can access data about the executive summary that covers market snapshot to enlighten them about the motive of the study. Other important facets studied in this section include market dynamics and competitive strategies.
As the report proceeds, the global licensed sports merchandise market is segmented into category, distribution channel, and geography. On the basis of category type, the concerned market is divided into sports apparel, sports footwear (outdoor), sports accessories, toys and video games or software, domestic and housewares among others. Others licensed sports merchandise varieties include souvenirs, consumer electronics, gifts or novelties, food, and beverage etc.
Geographically, the target market is centered in North America, Europe, Asia Pacific, Middle East and Africa (MEA) and Latin America. As per statistics in 2016, the North American region clutched the largest share of the licensed sports merchandise market followed by Europe and Asia Pacific. Further, this region has experienced moderate growth in the past few years due to increasing popularity of leagues such as Major League Baseball (MLB), National Football League (NFL), and the National Basketball Association (NBA).
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The concluding section of the report deals with the company market share analysis of key players operational in the licensed sports merchandise industry. Some of the prime players in this market include VF Corporation (Greensboro, U.S.), Fanatics, Inc. (Jacksonville, U.S.), Nike Inc. (Beaverton, U.S.), and Adidas A.G. (Herzogenaurach, Germany) among others.
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