Global Coca-cola Co in Health and Wellness Market 2017 Competitive Landscape, Strategies, Share, Trends, Segmentation, Growth Forecast 2022

About This Report

The Coca-Cola Co (TCCC) saw its share of the global health and wellness (HW) market decline over 2011-2015. It is synonymous with its carbonates brand Diet Coke and hence has previously relied heavily on better for you (BFY) beverages. However, as consumers move away from carbonates, the company must look to other categories such as juice, bottled water and the lucrative sports and energy drinks category across all geographies to retain its leading position in the HW market.

Researcher's report on Coca-Cola Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Coca-Cola Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coca-Cola Co, The.
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This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Coca-Cola Co, The provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Table of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
TCCC sees a 4% decline in net operating revenue in FY2015
Q3 2016 sees ongoing slowdown
SWOT: Coca-Cola Co, The
Strategic objectives and challenges
HW by prime positioning
General wellbeing remains TCCC’s prime positioning
Competitive Positioning
TCCC struggles to keep pace with competition
HW market lead by global brands
TCCC and PepsiCo pursue HW beverages
HW market increasingly favours larger players
TCCC acquisitions: Timeline 2007-2015 (1)
TCCC acquisitions: Timeline 2007-2015 (2)
HW growth yet to overtake non-HW growth for many major players
Market Assessment
TCCC has solid footprint in leading HW soft drinks growth markets
TCCC aims to become less reliant on HW carbonates
Scale means TCCC remains leader despite slowdown in sales
Growing internationally without sacrificing domestic market
TCCC’s global spread enables it to build sales in variety of markets
TCCC enters into HW packaged food with plant-based drinks
Geographic and Category Opportunities
Emerging markets key to future growth of HW soft drinks
Weight management no longer key to global opportunities
HW market still dominated by general wellbeing
A lack of presence in China in bottled water could be a downfall
China is vital to TCCC’s long-term success
Coca-Cola Life sees slow pick-up in developed markets
14 of 20 top overweight/obese populations are emerging markets
Reduced sugar carbonates set to see lacklustre growth
TCCC should capitalise on its strength in key global juice markets
Brand Strategy
Scale of TCCC globally allows it chase opportunities in HW
TCCC sees growth among most of its top HW soft drinks brands
Company still defined by core brands
TCCC’s move into HW packaged food

……Continued

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