China Business-to-Consumer E-commerce Market: Key Trends, Industry Opportunities and Forecast

The latest industry research report on Business-to-Consumer E-commerce Market by MRC provides a thorough analysis of the China Business-to-Consumer E-commerce Market. The report scrutinizes the market by different segments including regions, applications, competitive landscape, etc. over the predicted time frame. This report provides 360 Degree perspective of the Business-to-Consumer E-commerce industry with an all-inclusive discussion of definitions, classifications, and market players in the industry chain structure. It features qualitative and quantitative analysis of the industry taking into consideration the significant development factors, competition in the market, and important reasons impacting the market growth.
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key players in the business-to-consumer e-commerce market in China: Alibaba Group Holding, Dangdang, JD.com, Suning Holdings Group, and Vipshop Holdings.

Other Prominent Vendors in the market are: Amazon China, Beijing Chuangrui Culture Media, GOME, LightInTheBox, Overstock, Rakuten, and Sun Art Retail Group.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is increase in popularity of digital payment services. A shift toward online shopping trends and the increased traffic on online retail websites have boosted the internet banking sector, debit or credit card payments, and digital wallet payments. The aforementioned options allow customers to make payments at the points of sale.”

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According to the report, one driver in the market is increase in internet and smartphone penetration. As per the World Bank Group, in 2016, the percentage-to-population of internet users in China was 53.20%. 733.45 million people in China have access to the internet; the number is the largest globally. Smartphone users in China spend more time online than users in other APAC countries apart from Japan and South Korea. In China, a customer spends nearly 16 hours a week on an average on the internet for shopping, online payments, ticket bookings, and other online transactions. The growth of wireless and fixed connections has increased the degree of broadband penetration in China.

Further, the report states that one challenge in the market is rising instances of product returns. Rising number of product returns has impeded the growth of online retailers. Numerous online retailers offer free-of-cost return services. Free-of-cost returns do not add value to the profit chain of online retailers. Free-of-cost returns attract customers but affect the growth of an e-commerce company. In 2016, approximately 15%-20% of the apparel sold in China through e-commerce platforms was returned.

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Online sales of products including apparel, footwear, accessories, consumer electronics and electricals, cosmetics, and food and beverages to individual customers are considered the business-to-consumer (B2C) e-commerce market. The business-to-consumer e-commerce market in China is segmented based on the following products: Apparel, footwear, and accessories; consumer electronics and electricals; beauty and personal care products; infant's and mother's products; publications; food and beverages; and other products.

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