Press release
Global Anti-Counterfeit Clothing and Accessories Packaging Market: Industry Size, Share, Growth, Forecasts
The misconduct of counterfeiting practices is mostly encountered with premium quality products owing to their low risk and large revenue benefits. The counterfeiting actions of accessories and clothing are hastily transforming from physical marketplace to e commerce portals. Moreover, potential counterfeiting acts would increase further with growing sales of fashion goods through e-commerce. Currently, the counterfeiting rates of clothing and accessories are hindering the financial growth of luxury goods and fashion industry. In order to overcome the increasing forgery practices, different authentication technologies are implemented for low cost products. There have been an increase in acceptance of track and trace technologies by premium fashion wear manufacturers worldwide. Anti-counterfeit labeling is expected to become an essential part of accessories packaging procedure, thereby mounting brand protection.
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The key driving factors for anti-counterfeit clothing and accessories packaging market are increasing acceptance of track and trace technologies and rising trend of multilayered protection of products among others. There are other geographical drivers which are also responsible for the growth of the market. In addition, demand from emerging markets across India and China are expected to create opportunities for anti-counterfeit clothing and accessories packaging market in the future. However, additional cost of anti-counterfeit technologies and huge cost of real time tracking are some of the major factors which are hindering the growth of global anti-counterfeit clothing and accessories packaging market.
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Global anti-counterfeit clothing and accessories packaging market can be broadly classified on the basis of technology and geography. By technology, the market for anti-counterfeit clothing and accessories packaging is segmented into authentication packaging technology and track and trace packaging technology. Authentication packaging technology is further subdivided into ink and dyes, hologram and watermark among others. Hologram technology is anticipated to witness potential growth in the future. Moreover, track and trace packaging technology is classified into barcode technology and RFID technology. Barcode technology is expected to grow at a significant rate in the future due to its low cost compared to other track and trace technologies.
By geography, the global anti-counterfeit clothing and accessories packaging market is segmented into North America, Europe, Asia pacific and Rest of the World. Currently North America and Europe are collectively dominating the market for anti-counterfeit clothing and accessories packaging in terms of revenue, followed by Asia-Pacific. There are huge number of customers of anti-counterfeit technologies in these regions, primarily due to high brand preference ambiance. Moreover, increase in adoption of track and trace technologies by manufacturers coupled with active anti-counterfeit measures from trade associations are boosting the market for anti-counterfeit clothing and accessories packaging in North America and Europe. Asia Pacific is expected to become the fastest growing region in the future owing to increase in small scale clothing industries along with establishment of their brand image in local markets. However, the growth of luxury and fashion industry across developed countries was largely obstructed by decline in economic conditions. Leading manufacturers across these regions are focusing on newer opportunities through business expansion in emerging countries.
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Some of the key players in this market are Alien Technology Corp., Zebra Technologies Corp., AlpVision, Avery Dennison Corp., Impinj Incorporation, Microtrace Solutions, Applied DNA Science Inc., RDS Labels and Brand Integrity International among others.
This research report analyzes this market on the basis of its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
North America
Asia Pacific
Europe
Middle East and Africa
Latin America
This report provides comprehensive analysis of
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
Reasons for Buying this Report
This report provides pin-point analysis for changing competitive dynamics
It provides a forward looking perspective on different factors driving or restraining market growth
It provides a six-year forecast assessed on the basis of how the market is predicted to grow
It helps in understanding the key product segments and their future
It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments
It provides distinctive graphics and exemplified SWOT analysis of major market segments
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