Corporate Podcasting Summit pinpoints exactly what the enterprise stands to lose and gain in the podcasting game, USA, June 2006

London, UK, April 12 – San Francisco, June 20 – 21 sees Whirlpool outline how their podcasts are helping them reach the consumer at their every touch-point; interactive agency MindComet case study, with a high profile client, what it takes to bring branded podcast from the online promotions mix into the pockets of your target market; and PodTech.Net outline how the podcast can be used to leverage a media communication and community network at the inaugural Corporate Podcasting Summit.

This in-depth two-day summit at the Sofitel San Francisco Bay gives the Enterprise Podcasting 101 from trailblazing companies and leading experts. What with Media 2.0. set to revolutionize the way we live, work and communicate, the summit presents an exclusive platform to uncover what companies stand to gain, as well as lose control of, by injecting the podcast into the full suite of marketing activity.

Just some of the confirmed speakers include:

• John Furrier of PodTech.net who outlines both the challenges and opportunities ahead for companies bold enough to grab a part of the Media 2.0 action

• Audrey Reed-Granger, Director Public Relations, Whirlpool explains how the podcast is just one small step in a larger move towards on-demand consumer content

• Forrester Research’s Charlene Li outlines how much the podcast is penetrating enterprise culture and how many listeners are jumping on board

• Pheedo’s Bill Flitter contributes to a session on how RSS can be added to the marketing mix – and exactly where it can optimize the relationship between businesses and their core audiences

• MasurLaw gives a talk outlining the licensing, copyright and legal issues you need to be aware of on entering the podcasting space

To view the full agenda click on
http://www.podcast-summit.com/agenda.shtml

Alongside keynote presentations, enterprise case studies and panel discussions, the summit also hosts a number of interactive 15-person ROUNTABLE on topics such as:
Tooling up * RSS * Costs * Generating Revenue * Ad Insertion * Quality and Conversion * Engaging with your listener? * Measuring Success

Key experts and leading protagonists give the low-down on podcasting as a business, and its actual impact on the bottom line.
Visit the website to find out more www.podcast-summit.com

To register for the summit click on:
http://www.podcast-summit.com/register.shtml

To speak to the Summit Director please contact:

anita yaa agyeman
Corporate Podcasting Summit
anita@firstconf.com
London UK: +44 (0) 20 7375 7195
Toll Free from USA 1 800 814 3459 EXT 318
7-9 Fashion St, London E1 6PX, United Kingdom

Website: www.podcast-summit.com

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About FC Group

Corporate Podcast Summit 2006 is hosted by First Conferences Ltd an established international conference company, launched in 1990.

We produce market-leading events which attract 100 - 800 attendees across 2-days. Our most established vertical sectors include EyeforTravel (Online Travel Distribution), EyeforTransport (International Logistics and Transportation) and EyeforPharma (Pharmaceuticals).

Part of the young and dynamic News Ideas Sector, the Corporate Podcasting Summit 2006 joins a series of new business summits on topics such as Mobile Gambling, Text Analytics, and Poker. www.firstconf.com

This release was published on openPR.