Press release
Enterprise A2P SMS Market - Understanding driving forces behind the popularity of this service across different end-user industries
Application to Person (A2P) enterprise messaging is an advanced technology that uses a specific application for generating Short Message Service (SMS) and transmitting it to a mobile subscriber. SMS is supported by all mobile handsets equipped supporting any of the operating systems including Android, iOS, Symbian or Windows. With increasing mobile subscriber base the future prospects of enterprise A2P SMS market remain progressive. Growing adoption of transactional A2P messages by BFSI industry is one of the primary factor to drive the market growth during the forecast period. Transactional A2P messages are send in the form of post transaction notifications and one time password (OTP) to its customers. Major applications of A2P SMS include: Customer Relationship Manager (CRM) and business services, inquiry and search-related services, interactive services, pushed content services and marketing/promotional campaigns.Get PDF Sample Report For More Industry Insights@ https://www.futuremarketinsights.com/reports/sample/rep-gb-1075
Market Dynamics
Major end-users of enterprise A2P SMS market includes financial institutions and banking, gaming, travel and transport, retail, health and hospitality. Enterprise A2P messaging services are also used for applications which necessitates to establish a wide communication channel between the sender and the receiver, such as mass voting for contests, announcements, charity and other such uses. Additionally, enterprise A2P messaging services are used for promotional campaigns by enterprises in order to promote events, brands and other activities. Search and inquiry-related services segments, which include messaging-enabled services that can be availed by users by feeding in certain information is also witnessing traction countries in emerging regions such as Asia Pacific and Middle East and Africa owing to growing customer base of mobile phones.
Rising volumes of A2P messages, driven by growing transactions via mobile payments, mobile banking, and mobile marketing activities is contributing to the market growth of the enterprise A2P SMS market. Additionally, technological innovations and development of new SMS platform tools with integrated application programming interfaces (APIs) are further contributing to market growth.
Market Overview
A2P messages are convenient and easy to use with the introduction of advanced platforms integrated with APIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SMS for enterprises. The global enterprise A2P SMS market was valued at US$ 23.4 billion in 2014 and is expected to increase at a CAGR of 6.0% during the forecast period (2015-2025). Enhancement in end-user experience and provision of a secure and reliable operator channel are the basic factors propelling growth of this market.
The report classifies the market based on the traffic as national and multi-country. In the traffic segment, the multi-country traffic sub-segment was valued US$ 3.1 billion in 2014 and is anticipated to register a CAGR of 7.5% during the forecast period. This growth is primarily driven by growth in the e-Commerce and BFSI industry. A2P messaging services are being extensively adopted by enterprises such as banks and credit card providers for issuing one-time passwords (OTPs) for transaction verifications or for processing customer verification for e-Commerce transactions.
Browse Report@ https://www.futuremarketinsights.com/reports/enterprise-application-to-person-sms-market
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