China Baby Diapers Market to Reflect a Modest CAGR of 19.1% During 2012-2017

The increasing birth rate in China has proven to be a boon for the country’s baby diaper’s market. To provide a comprehensive analysis of the growth trajectory exhibited by the China baby diapers market and study the impact of the dynamic regulatory policies on the market, Transparency Market Research (TMR) has published a report, titled “Baby Diapers Market – China Industry Analysis, Market Size, Share, Growth, Trends And Forecast, 2012 – 2017.”

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The 54-page report makes for a concise but iterative guidebook for the prevailing demand and supply trends in the China market for baby diapers. It elaborates on the factors impacting the market across its key segments based on various parameters. The impact of the prevailing regulatory and industrial policies in the country on the market is studied in detail in the report.

Baby diapers are broadly classified into disposable baby diapers, training nappies, swim pants, and cloth diapers. Of these, disposable baby diapers have emerged as an indispensable solution to new parents in the last couple of years. These diapers are convenient to change and fasten, thanks to the easily attachable strips on the back panel. Disposable diapers also help in keeping babies dry and comfortable for a longer time and are preferred particularly during travels. These are a few crucial factors aiding the growth in its demand in China and elsewhere.

According to the TMR report, the China baby diapers market is led by the segment of disposable baby diapers, which is likely to exhibit a CAGR of 19.1% between 2011 and 2017. These diapers are high in demand because of their high absorption capacity and their availability in several variants such as regular, biodegradable, ultra-absorbent, and superabsorbent. Additionally, parents can pick up disposable diapers from stores based on their baby’s weight and age. As the demand for superabsorbent and ultra-absorbent baby diapers increases, it will subsequently boost the market for disposable diapers. Cloth diapers have emerged as the second largest segment, trailed by training nappies and swim pants.

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Improvements and innovations in the quality of baby diapers have allowed the baby diapers market in China to expand at a rapid pace. The market is also gaining impetus from the increasing urbanization and birth rate in China. The growing awareness regarding hygiene and sanitation, paradigm shift in consumer preference, and dropping infant mortality rate are other factors boosting the market for baby diapers in China.

The China baby diapers market is dynamic and highly competitive with a handful of big players such as such Procter & Gamble Co., Kimberly-Clark, Hengan, Unicharm, Ever Beauty, and others holding the majority share in the market. Among these enterprises, Procter & Gamble led the market for baby diapers in China, trailed by Hengan and Kimberly-Clark. The bigger enterprises in the market are mainly focusing on acquiring smaller player to win competitive edge.

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