Market Assessment: US Coconut Water Market 2017-2021 - Coca-Cola, PepsiCo, Vita Coco

This industry research report identifies Coca-Cola, PepsiCo, and Vita Coco as the key vendors in the coconut water market in the US. A comprehensive analysis of this market is also presented by product type (sweetened coconut water and unsweetened coconut water), by flavour type (flavoured and plain), and by distribution channel (super markets and hypermarkets, convenience stores, specialist retailers, and others).

Overview of the coconut water market in the US

Market research analysts at Technavio predict that the coconut water market in the US will grow at a CAGR of around 26% by 2021. The health benefits associated with the consumption of coconut water is identified as one of the primary growth factors for this market. Coconut water has become a perfect alternative to drinks with artificial and high sugar content. It is a natural drink enriched with sodium, potassium, and electrolytes that are essential for a healthy lifestyle.

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Coconut water is a healthy drink that can replenish body fluids and is also free from artificial flavours, sweeteners, preservatives, additives, and gluten. It has also been observed that coconut water helps in lowering blood pressure, which is one of the primary reasons for driving the demand for packaged coconut water over other drinks in the US. Furthermore, coconut water also helps in weight reduction, improving skin texture, and improves digestion.

One of the latest trends that will gain traction in the coconut water market in the US is the innovations in coconut water packaging. Innovative packaging based on new shapes, material, and dispensing systems act as the differentiator for various brands. The packaging of any brand is important in attracting interests and curiosity among consumers. Companies are introducing coconut water in tetra packs that keep the products fresh and free from spoilage. ZICO has already launched new clear, larger, and re-sealable PET bottles for its coconut water products in the US. The company has plans to introduce this packaging in Europe and other markets in the coming years.

Competitive landscape and key vendors

Owing to the presence of several large and small scale vendors, the coconut water market in the US appears to be highly fragmented. These vendors compete based on price, quality, innovation, reputation, and distribution. Intense competition among players and the rapid technology changes pose as significant risks for vendor operations. Therefore, to survive and succeed in this competitive environment, coconut water companies have the need to differentiate their product and service offerings through clear and unique value propositions.

The leading vendors in the market are -
- Coca-Cola
- PepsiCo
- Vita Coco

The other prominent vendors in the market are Amy & Brian Naturals, Bai, C20 Pure Coconut Water, C-COCONUT WATER, Chi, Cocojal, Edward & Sons, FROLIC FOODS, H2coco, Harmless Harvest, INVO COCONUT WATER, iTi Tropicals, jax coco, nudie, Pulse Beverage, Pure Brazilian Coconut Water, Purity Organic, Raw C, Taste Nirvana, Temple Lifestyle, Thai Agri Foods, Zolam, and Zumi Natural (Coco Zumi).

Segmentation by product type and analysis of the coconut water market in the US
- Sweetened coconut water
- Unsweetened coconut water

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Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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