Baby Diapers Market by Products Estimated to Flourish by 2024
The East Africa market for baby diapers is currently dominated by the segment of disposable diapers, which are highly popular at present, along with being the largest revenue generator. This market segment is expected to upkeep it’s market dominance in the upcoming years as well. Disposable diapers are easy to use and convenient to dispose-off. The growing awareness of personal and baby hygiene are foretold to be the primary influencers of the baby diapers market in East market. In 2015, disposable diapers held over 80% of the market revenue share in East Africa, and is expected to continue holding a dominant share of the market over the coming years.
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However, the popular disposable diapers segment is steadily witnessing a declining interest, as they raise concerns over long time usage, and the occurrence of skin rashes with continuous use. These factors are leading to the rise in demand of cotton diapers- those excluding harmful chemicals of the disposable varieties. The growing environment awareness across East Africa, and the urgency to switch toward biodegradability are touted to be the significant factors promoting the cotton baby diapers segment. The segment is prognosticated to showcase a healthy CAGR of 5.8% between the forecast duration 2016-2024.
Primary factors creating opportunities for the development of the East Africa baby diaper market comprises of the surging advancement and promoting of the various baby diaper brands, technological innovations, and availability of raw materials. Moreover, developing economies along with enhanced spending capacity on individual cleanliness and luxury products are the anticipated key market demand factors.
The surge in number of people having a disposable income, and reduced infant mortality rates are expected to be major market opportunities in East Africa. Kenya and Uganda have witnessed the reduction of mortality rate in infants from 38 to 35.5 and 41.6 to 37.7 per 1000 births, respectively. The rise in birth rates in other East African countries, for instance Rwanda, Tanzania and Burundi are predicted to aid market growth as well.
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One of the real limitations for development of the East Africa baby diaper market is the low deterioration rate of diapers. Diapers rank among the third-biggest consumables to be used in landfills, and cater to being 30% of non-biodegradable waste volumes. Additionally, expendable diapers contain a harmful component called dioxin, which is a toxic side product of paper-bleaching. This factor is expected to act as a market constrainers over the forecast duration.
Nevertheless, the significantly untapped potential of the opportunities of the East Africa baby diapers market is expected to overcome the shortcomings and provide lucrative growth avenues to vendors.
The baby diapers market across East African countries is prognosticated to witness consolidation, with a few primary players contributing to the market revenue. Transparency Market Research (TMR) recently published a report, recognizing some of the prominent market players of the East Africa baby diapers market, such as, Interconsumer Products Ltd., Procter and Gamble, Unicharm Corporation, Johnson & Johnson, SCA Hygiene, and the Indevco Group. With a highly competitive environment, the top market position is expected to be acquired by the veteran participants. Market players are expected to keep abreast of latest developments in biodegradability of the products, to appeal to the rising environment consciousness among people. Cost cutting is also predicted to be adopted by several enterprises as the product cost is a pivotal factor of the market.
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