Premiumization Opportunities in Healthy Soft Drinks Market

"Premiumization Opportunities in Healthy Soft Drinks" reviews consumer survey data and recent product innovation to provide insight into how soft drinks can create more value for consumers in the health and wellness arena. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

The soft drinks industry is facing intense scrutiny over the levels of sugar and artificial ingredients used in its products. At the same time, manufacturers face myriad and conflicting consumer preferences, for drinks that are tasty, healthy, low- or no-calorie, natural and hydrating, which calls for new approaches to soft drink formulation. This is particularly true in the healthy drinks sector, where there is room to innovate product formulations that offer better long-term health and wellness benefits.

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Report Scope

- Over half of global consumers believe raw/unprocessed food and drink is more nutritious, which is encouraging for juices, smoothies, and cold-pressed beverages.
- Consumers are more likely to say that plant-based sources of protein have a positive effect on their health rather than milk or whey protein.
- Nearly two thirds of global consumers say that a "natural" claim would make a product seem more authentic to them.

Table of Contents
1. Overview
Executive Summary
Drivers
TrendSights
2. Long-Term Health
Bone and joint
Cardiovascular
3. Building Trust
Simplicity

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All-natural positioning
Traditional ingredients
Cold-pressed
4. Flavors
Herbal and savory
5. Categories
Carbonated drinks
Sport drinks
Energy drinks
Water
Juices and smoothies
6. Takeout

Key Companies:
Pressery
Ouro
Hemp2O
Plenish
Suja
Temple
V8

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Ugly Water
BRU Bone Broth
Honest Tea
Naked Juice

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This release was published on openPR.