Press release
Kefir Market - Rising Spending on Health-benefitting Foods to Make Asia Pacific Promising Market
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As per the report by TMR, the global kelfir market will rise from US$1,300 mn in 2016 to US$2154.9 mn by 2025, exhibiting a 5.9% from 2017 to 2025. On the basis of geography, Europe accounted for 50% of the market in 2016, with the U.K. leading in terms of contribution, trailed by Germany. On the basis of flavor, the regular kefir segment is leading. By type, the market will be led by organic kefir on account of their health benefits. However, the frozen kefir segment will expand at a rapid pace.
High Demand from Lactose Intolerant People to Drive Kefir Market
The global kefir market is witnessing a high demand on account of the health benefits associated with kefir. Kefir is also fermented probiotic drink and is loaded with vital nutrients. Kefir is highly demanded by diet conscious consumers and is recommended for fitness regimes. Obese people and patients suffering from gastric consume kefir so as to improve their metabolism and for smoothening the bowel movement. Kefir is also said to be beneficial for improving lactose intolerance and is similar to yogurt, containing bacteria, helping in lactose digestion. Kefir destroys bacterial cells in the intestinal tract and release enzymes for digesting lactose, benefitting those who are lactose intolerant. Many consumers are seeking protein alternatives. This will auger the growth of the kefir market.
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Mental Block Regarding Consumption of Kefir to Hamper Growth of Market
Lack of adequate awareness about the health benefits of kefir is expected to restrict the growth of the market. Despite knowing that kefir is harmless, the mental block regarding the consumption of kefir will hamper the growth of the market. The cost of production is also high and this will be another reason why consumers do not buy kefir. The cost of raw material, machinery, and plant space will also hinder the growth of the market.
About TMR
TMR is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.
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