Fruit Concentrate Puree Market - Rising demand for baby products containing exotic fruits is likely to create robust growth in the Exotic Fruit segment

The Exotic Fruit segment in the global fruit concentrate puree market is estimated to be valued at more than US$ 400 Mn in 2017, which is estimated to increase at a CAGR of 5.7% over the forecast period to reach more than US$ 700 Mn by the end of 2026. The Exotic Fruit concentrate puree market is anticipated to record absolute $ opportunity of US$ 274.34 Mn between 2016 and 2026. The Exotic Fruit segment is expected to expand at a CAGR of 3.8% in terms of volume over the forecast period.

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The rise in demand for baby food is expected to drive the growth of the Exotic Fruit segment during the forecasted period. Sales of instant baby foods is on the rise due to the fast paced life of modern day parents. The people living in urban areas don’t have enough time to prepare food at home and thus tend to buy instant baby food products to fulfil the basic requirements of their infants. As most of the baby food products consist of exotic fruits such as banana, apple, melon and mango, there is a significantly high demand in the global market. Baby food products containing the puree of exotic fruits have a better taste and are most preferred by children, which in turn multiplies the sale of exotic fruit purees in the global fruit concentrate puree market. Exotic fruits are relatively cheaper than orchard or berry fruits. Consequently, various manufacturers are focussed towards providing puree concentrate made of exotic fruits. This factor is expected to create a positive impact on the Exotic Fruit segment.

Fruit juices are commonly prepared from juice concentrate. However, several juice manufacturers have now started using puree concentrate in fruit juices to give a smooth blend and to increase the thickness. Many types of puree concentrate especially the purees made from exotic fruits like apple puree concentrate is used in almost all the juices. Moreover, a large proportion of fibrous matter is naturally found in exotic fruits, which leads to an increasing demand for and growth of the Exotic Fruit segment in the global fruit concentrate puree market.

Many companies in North America and Europe are launching smoothies and juice products prepared from exotic fruit puree concentrate in powder form with added minerals and nutrients. These companies are selling their products directly to end-users/customers for direct consumption. Also, application across various food and beverage products is likely to increase the volume and value growth of the Exotic Fruit segment in the global fruit concentrate puree market. The rising use of puree concentrate made from exotic fruits as a sweetener in snacks and baby products is also creating robust growth in the Exotic Fruit segment.

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Performance of the Exotic Fruit segment across the different regional fruit concentrate puree markets

The tomato puree concentrate segment is expected to remain the dominant segment in terms of both value and volume in the North America, Western Europe, and MEA fruit concentrate puree markets. In Latin America, the banana puree concentrate segment is expected to dominate in terms of both value and volume from 2015 to 2026. In Eastern Europe, the pineapple puree concentrate segment is anticipated to remain the dominant segment in terms of value from 2015 to 2026. While in the APEJ fruit concentrate puree market, the mango puree concentrate segment is expected to dominate in terms of value throughout the forecast period.

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