Tablet PC Market : Applications, Technology Trends and Challenges

The global tablet PC market shipment is estimated around 254,282.9 thousand units in 2015, and it is expected to reach 306,307.9 thousand units by 2020. The market to grow at a CAGR of 3.8%, in terms of volume, over the period 2015 – 2020 The report covers the present scenario and the demand prospects of the global tablet PC market for the period 2015 - 2020. This report includes market size and forecasts of tablet PC in terms of volume (in thousand units) at the manufacturer level. iOS is the largest market by platforms, and it is expected to grow at a CAGR 3.0% during 2015 - 2020 to reach 190,140.5 thousand units by 2020. Based on the screen size, 8-11 inches tablet PC market is expected to reach 155,855.1 thousand units by 2020.

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The platforms used in Tablet PC are segmented into Android, iOS, Windows operating systems and others. Apple’s iOS dominated the market in terms of global unit sales in 2014, followed by Android, as most tablet PC manufacturers, such as Sony, Samsung, HP, Motorola, and Lenovo, uses Android platform for their tablets. Amongst various screen sizes of tablet PCs, the tablet PC with screen size 8-11 inch is highly preferred by consumers in North America. This was one of the reasons behind the dominance of Apple’s iPad over other tablets. As the demand for 8 inch Lenovo tablets featuring the Android operating system in North America and the U.S. remained significant in 2014, Lenovo discontinued its Windows-based tablets with 8 inch screen in the U.S. because of lack of demand from end-users.

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Apple’s iOS had the largest market in the Asia-Pacific tablet PC market, capturing approximately 67.6% of the tablet PC market user base from both, the iPad and the iPad mini. Android tablets are the closest competitors, with 30% share in global tablet PC market. Samsung is the leading Android tablet manufacturer, with its 7-inch Galaxy tablet being the most popular. The consumers in Asia-Pacific region look for a single device that can meet their needs in terms of voice communication and media consumption. Globally, China is one of the major countries for tablet PC market. Consumers in China are price sensitive, and thus demand for white box (locally manufactured low cost android tablets) tablets is surging. A white box tablet price ranges from $50 to $100, and it holds considerable market share in China. There has also been an upsurge in the entry of new companies in last 2-3 years, among which Xiaomi Inc., known for its inexpensive hardware which launched its first tablet in March 2014, acquired a considerable share in the China Tablet PC market.

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The U.K. has the highest penetration rate of tablet users amongst the five major European countries (Germany, France, U.K., Spain and Italy); one-third of the total U.K. population is tablet user. The highest tablet growth comes from the youngest and oldest age groups, as playing games is more common on tablets than on smartphones and approximately half of the population using tablets in the U.K. use iPad tablet. By holding more than 60% share of the market, Apple dominates the tablet PC market in the U.K.

Major players operating in the global tablet PC market include, Apple Inc., ASUSTeK Computer Inc., Microsoft Corporation, Lenovo Group Ltd., Samsung Electronics Co. Ltd., Technicolor SA, Amazon.com Inc. and Acer Inc.

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