Press release
Lehigh Valley Marketing Firm Launches State-of-the-Art Website for EcoTech Marine
Altitude Marketing Provides Technologically Advanced Yet Easy to Navigate WebsiteApril 7, 2009—Lehigh Valley, PA—Altitude Marketing planned, wrote, designed and launched an innovative new website for its client EcoTech Marine on April 2, 2009. The advanced website design leverages new media marketing tactics to reach customers in a fun and visually appealing website design. The website provides detailed product information and tutorial videos, showcases an interactive “find a retailer” application and enhances the communication process between EcoTech Marine, customers and sales prospects.
“EcoTech Marine offers the most advanced reef aquarium products on the market for hobbyists,” said Andrew Stanten, president of Altitude Marketing. “They demanded a forward-thinking website presence that embodies their technologically superior brand. We are delighted to have developed this website as the anchor to the global product rollout strategy.”
For the past year, Altitude Marketing and EcoTech Marine have collaborated on a formal integrated marketing strategy, including trade show planning, new product launch, website development, print collateral design, brand marketing, web marketing, advertising and public relations.
Marty Desilets, director of technology at Altitude Marketing, stated, “Website functions such as RSS feeds, how-to videos, multiple in-page content tabs and easy to navigate web pages improve the user experience and bring a technical sophistication to the company’s online image.” Within the first week after website development, site traffic more than quadrupled. Ongoing search engine marketing, search engine optimization and social media marketing are the next steps in driving even more traffic.
Visit www.ecotechmarine.com to see the website.
About Altitude Marketing
Altitude Marketing, located in Lehigh Valley, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning–and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.
Media Contact
Gwen Hoover
Altitude Marketing
Lehigh Valley, PA
610-421-8601
gwen@altitudemarketing.com
www.altitudemarketing.com
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