Press release
Success Case Study: The Honest Company - Capitalizing on the Consumer Demand for "Chemical-Free" Products
Market Research HUB
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The Honest Company started selling products online in 2012, with the intention of enticing young, new parents who seek toxic-free products for their babies and kids. All Honest products claim to be chemical-free, and the brand enjoys great celebrity endorsement by co-founder, famous Hollywood actress Jessica Alba.
Scope
- The Honest Company has enjoyed meteoric sales growth, gaining the status of billionaire business.
Reasons to buy
- Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Table of Contents
About Successes & Failures Case Studies
Summary
What?
Why?
Take-out
Appendix
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