No Fake. German advertising agency 19:13 produces viral video for MINI

Munich. How a regular trip on the Autobahn can turn into a journey with surprises and spins can be seen in the viral video “HAVE YOU SEEN THAT?” developed by the advertising agency 19:13. The film that can be seen on the internet since March, 25th , has already achieved amazing click rates.

„To challenge the web and viral films and still create an entertaining picture was a great task for us“ as Michael Meyer, Creative Director stresses. The managing partner of 19:13 is very curious how the audience will respond to the clip.

„The viral video demonstrates in an entertaining way what the new MINI Clubman is capable of, and how much pleasure it is driving it“ explains Andreas-Christoph Hofmann, Head of Global marketing MINI „19:13 implemented that in a literally breathtaking way.“

The film was produced by „Teamworx Commercial“ and „Südlich-t“ in Munich was in charge of the post-production. Director was Ralf Lüthy and Robert Miller of “M-Sound” and his crew were responsible for the sound design.


Campaign Launch:
March, 25th 2009

Responsible with 19:13:
Michael Meyer (Managin Partner and Creative Director),
Virginie Briand (Managing Partner Strategy and Consulting)

Responsible with MINI
Andreas-Christoph Hofmann (Head of Global Marketing MINI)
Robert Gocke (Head of International Advertising and Community-Marketing MINI)
Piera Kämpf (International Advertising MINI)
Gabriele Hummelbrunner (International Advertising MINI)

Responsible at Teamworx
Producer: Tom Wommer, Katharina Schwarz

Responsible at Südlich-t GmbH & Co. KG
Managing Director creation: Andreas Fuss
Producer: Meike Müller

Responsible at M-Sound
Robert Miller

Director
Ralf Lüthy

The advertising agency 19:13 has been founded beginning of the year 2008 in Munich. The agency offers clients more than just advertising and develops new and different ways of addressing target groups by using new approaches, channels and ideas. 19:13 closes the gap between strategic consulting and creative solutions. Managing partners are Virginie Briand and Michael Meyer.
The name of the agency refers to the Launch Time of the Apollo13 Mission, which became one of the most successful NASA-missions through team spirit and brilliant idea. 19:13`s customer list includes the BMW Group, MINI, Infiniti, Carrera, as well as GQ.

Contact 19:13:
Virginie Briand
Hohenzollernstraße 81
D-80796 München
+49 89 14304007-19
vb@19h13.com

This release was published on openPR.