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Global Neuromarketing Solutions Market - Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025
Global Neuromarketing Solutions Market: Overview
There has been a substantial increase in the adoption of neuromarketing solutions in the fields of marketing and market research. Evolution of technology has resulted in the introduction of new state of art devices to the neuromarketing solutions market. Neuromarketing helps study and analyze customer’s response to marketing stimuli using techniques of neuroscience.
Media, advertising, and telecommunication industry is involved largely in exploring neuromarketing solutions to conduct research. Investments in advertising research promotes the growth of neuromarketing to a large extent. Neuromarketing offers benefits to fields of advertising, product packaging, new product development, and product pricing. Major companies have started to invest in carrying out in house research using neuromarketing for their advertisements and products in order to analyze the response of the subjects on the test conducted.
Neuromarketing helps marketers understand the key factors which persuade a customer to make a purchase. It helps the marketer to gain insights on the consumers buying behavior which in turn helps the company to formulate effective and efficient marketing strategies.
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Global Neuromarketing Solutions Market: Segmentation
Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye tracking, Positron Emission Tomography (PET), and Magnetoencephalography (MEG) are the most commonly used techniques of neuromarketing. The market for eye tracking solutions is fragmented with a large number of players. Positron Emission Tomography (PET) and Magnetoencephalography (MEG) are less frequently used for the purpose of market research. High cost and mobility issues are the key concerns of the buyers of neuromarketing solutions.
Based on geographical regions, the report segments the global neuromarketing solutions market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America, which are analyzed in terms of revenue generation. The report provides country level revenue for neuromarketing solutions market. The U.S., the U.K., China, Saudi Arabia, Africa, and Brazil, are the countries for which country level estimates have been are provided in the report.
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Table of Content
1. Preface
1.1. Market Definition and Scope
1.2. Market Segmentation
1.3. Key Research Objectives
1.4. Research Highlights
2. Assumptions and Research Methodology
3. Executive Summary: Global Neuromarketing Solutions Market
4. Market Overview
4.1. Introduction
4.2. Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Opportunities
4.3. Key Market Indicators
4.4. Key Developments, By Country
4.5. Overview of Neuromarketing Solutions in Marketing
4.6. Global Neuromarketing Solutions Market Analysis and Forecasts, 2015 – 2025
4.6.1. Market Revenue Projections (US$ Mn)
4.7. Neuromarketing Solutions Value Chain Analysis
4.8. Market Outlook
5. Global Neuromarketing Solutions Market Analysis and Forecasts, by Technology
5.1. Overview & Definitions
5.2. Key Trends
5.3. Neuromarketing Solutions Market Size (US$ Mn) Forecast by Technology, 2015 - 2025
5.3.1. Functional Magnetic Resonance Imaging (fMRI)
5.3.2. Electroencephalography (EEG)
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