Baby Personal Care in China Market Estimated for Substantial Double-digit Growth till 2022, Baby Skincare Holds Maximum Share

There is now a huge market in China targeting special baby care products. Ads in all media forms play on the emotions of parents who want best for their children. According to the latest report findings, dads and mums are showing similar caring about their kids and are willing to try innovations, which means opportunities for formerly niche products. At present, the market is of baby personal care in China currently enjoying dynamic market growth. To provide deep insights into the market, the report titled “Baby Personal Care - China Market - September 2017” has been broadcasted to the wide repository of Market Research Hub (MRH), which encapsulates vital information regarding the current scenario and major trends and factors that are expected to influence the market in the near future.

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The study provides forecast and estimates market size between 2017 and 2022 based on best- and worst-case forecast of the market value of baby personal care, with 2012 as the base year. Moreover, Market share of leading companies in baby personal care market is also well-studied. It is well identified that the baby care personal products market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene. In China, the baby personal care segment struggled to grow in 2016 as sales of baby powders, oils, shampoo and lotion took a dip. However, in the current findings, analysts expect continuous double-digit growth in the market until the end of 2022. Future growth still relies on premiumisation. One of the prime drivers includes that there are more newborns expected in China, especially from affluent families. The evolving e-commerce fuels market growth. Apart from that, growing parenting knowledge brings opportunity for niche products.

Selecting the right personal care products for babies is an important job for parents. Baby personal care products are available across various product lines such as skin care, hair care, and toiletries. The products undergo several clinical tests before they are made available in the market. A per the consumer’s perspective, top concerns towards baby’s health suggest demand for more effective products. The research finds that in babies, skin sensitivity and rashes are the most common skin concerns, therefore parents have interests in sun care products. The rising interest towards skincare presenting opportunities for baby suncare products, as a result, baby skincare commands the largest share of sales in 2017.

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The next section of the report presents detailed market segmentation which covers major information on market value and annual growth rate of various baby personal care products. Baby shower products lead category growth, while growth in baby bath and soap outpace other segments, finds the study. The report further also adds that niche sub-categories hold potential in the market. For the manufacturers, the key is how to convince parents of the -effectiveness and safety of these products. Famous brand names are not that trustworthy and parents now need a combination of expertise and real experience.  Nowadays, parents are following a variety of WeChat parenting public account for the information of product. Later, the study highlights key players available in the market along with information on market share and competitive strategies. As per the report findings, companies with premium brands performed better in 2016, while specialized mother and babycare store is going to be the next battlefield.

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This release was published on openPR.