Press release
Global Augmented Reality for Advertising by Manufacturers, Regions, Type and Application, Forecast to 2022
About Augmented Reality for Advertising Market
Geographically, the report has shed light upon different regional markets for “Augmented Reality for Advertising“. The faster-growing and leading segments operational in the market have been expansively researched based on various important factors. Participants could engage this information to expand their business across the world or focus on one or more regional markets that could exhibit a stronger growth in the near future. Factors such as revenue and percentage share have been carefully estimated based on the data from reliable sources.
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AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.
Technavios analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
Wikitude
Other prominent vendors
BBDO
Leo Burnett
McCANN
Metaio
NGRAIN
PTC
Total Immersion
Zappar
Market driver
Affordable advertising
For a full, detailed list, view our report
Market challenge
Need for a standard AR application
For a full, detailed list, view our report
Market trend
Increased mobile AR advertising
For a full, detailed list, view our report
Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
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You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Market outline
Value chain
PART 05: Market landscape
Market overview
Market size and forecast
PART 06: Market landscape
Five forces analysis
PART 07: Market segmentation by industry
Global AR for advertising market by industry
Global AR for advertising market by retail industry
Global AR for advertising market by automobile industry
Global AR for advertising market by media & entertainment industry
Global AR for advertising market by others segment
PART 08: Market segmentation by stakeholders
Global AR for advertising market by stakeholders
Global AR for advertising market by software developer
Global AR for advertising market by agency
Global AR for advertising market by engine developer
PART 09: Geographical segmentation
Global AR for advertising market by geography
AR for advertising market in Americas
AR for advertising market in EMEA
AR for advertising market in APAC
PART 10: Key leading countries
US
UK
PART 11: Decision framework
PART 12: Drivers and challenges
Market drivers
Market challenges
PART 13: Market trends
Increased mobile AR advertising
Popularity of the 3D environment
Emergence of VisualCommerce 3D Cloud
AR is expected to be a hardware platform-independent technology
PART 14: Vendor landscape
Competitive scenario
Augmented Pixels
Aurasma (Hewlett-Packard Development Company)
Blippar
Catchoom
Wikitude
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