Thailand Make-Up Sector Market 2017- Revenue, Price and Gross Margin Research Report 2017

SUMMARY

WiseGuyReports published new report, title “Make-Up Sector in Thailand”.

Country Profile report on the Make-Up sector in Thailand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Thai Make-Up sector accounted for a volume share of 3.8% of the regional (Asia-Pacific) market, in 2016. Growing economy and rising awareness of Thai women about their outward appearance are the factors boosting the sector in the country. Of the four markets, Face Make-Up was the largest in value terms, while Eye Make-Up is expected to grow the fastest at a CAGR during 2016-2021. The top five brands accounted for 47.1% value share in 2016, whereas, Mistine was the leading brand in the Thai Make-Up sector, followed by Oriental Princess and Giffarine. Hypermarkets & Supermarkets was the leading channel for distribution of Make-Up products in Thailand. Rigid Plastics was the most commonly used package material in the Thai Make-Up sector.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

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Scope

- The Thai Make-Up sector accounted for a volume share of 3.8% of the regional (Asia-Pacific) market, in 2016.
- Of the four markets, Face Make-Up was the largest market, while, Eye Make-Up is expected to grow the fastest during 2016-2021.
- The top five brands in the Thai Make-Up sector accounted for 47.1% value share in 2016.
- Mistine is the leading brand in the sector.
- Hypermarkets & Supermarkets was the leading distribution channel in the Thai Make-Up sector.
- Rigid Plastics was the most commonly used package material

Key points to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents

1. Report Scope
2. Executive Summary
3. Thailand in the Global and Regional Context
4. Market Size Analysis - Make-Up Sector
5. Market and Category Analysis
6. Distribution Analysis
7. Competitive Landscape
8. Packaging Analysis
9. Macroeconomic Analysis
10. Consumergraphics
11. Methodology
12. Definitions
13. Appendix
14. About
15. Disclaimer
16. Contact Us

..CONTINUED

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This release was published on openPR.