Market Assessment: Global Power Banks Market 2016-2020 - Hitachi Maxell, Limefuel, Mipow, Mophie, Xtorm

Technavios market research analyst estimates the global market for power banks to grow at a profound CAGR of more than 22% during the forecast period. The increasing penetration of smartphones coupled with the extensive use of internet services via applications installed on such devices is expected to augment the demand for power banks during the forecast period.

The recent shift toward 4G networks is the key driver for the growth of this market. Due to the advent of 4G networks, most users browse the internet for high-quality digital content through their smartphones and tablets. This increase in the usage of mobile data is expected to augment market growth as power banks play a critical role in ensuring frequent battery recharges in the absence of a power source.

Segmentation by product and analysis of the power banks market
- Portable power banks
- Solar power banks
- Battery case

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In this market study, analysts have estimated the portable battery cases segment to dominate the global market for power banks by 2020. The advent of lighter, more powerful, and affordable battery cases is expected to bolster the prospects for growth in this segment during the forecast period.

Geographical segmentation of the power banks market
- Americas
- APAC
- Europe
- ROW

Technavios market research analyst has estimated the APAC region to account for more than 43% of the total market share by 2020. The presence of large vendors like Xiaomi, OnePlus, and Sony in this region is an important growth-promoting factor as these vendors provide high-quality power banks at low prices.

Competitive landscape and key vendors

The global power banks market is highly fragmented owing to the presence of numerous small and large vendors. The vendors in this market compete on the basis of price, quality, reputation, distribution, and promotion to gain maximum traction over their competitors during the forecast period.

The leading vendors in the market are -
- Hitachi Maxell
- Limefuel
- Mipow
- Mophie
- Xtorm

Other prominent vendors analyzed in this market research are Anker, Apacer Technologies, China BAK Battery, LG, Easy Acc, GP Batteries International, Microsoft, Xiaomi Technology, Sony, Samsung, OnePlus, Flipkart, uNu Electronics, Panasonic, and Zendure.

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