Analysis and Trends of Non-Winter Holiday Shopping in the United States

Non-winter holiday shopping in the United States starts early and Labor Day marks the unofficial start of getting the holiday stock ready for sale. Labor Day is the date many retailers mark on their calendars as they get ready to start selling items for Halloween, Christmas and Thanksgiving. Some of the shoppers don’t like the idea of ‘holiday creep’ due to which holiday items are available months earlier in the stores for the shoppers to buy. However, as per the data of the National Retail Federation, about 40 percent of the consumers surveyed said that they do their Christmas holiday shopping before Halloween and this number has remained steady for more than a decade. Keeping this figure in mind, most of the retailers in the United States prepare for this early rush and keep holiday items ready before the rush starts for them during the actual holiday season. To add to this, there are a number of other occasions and holidays where consumers like to spend and some of these include the back to school/college occasion, Mother’s Day, Valentine’s Day, Easter, Father’s Day, Super Bowl, Halloween and St. Patrick’s Day. In order to garner more insights on the spending habits of American consumers, Market Research Hub (MRH) has included a new report in its vast repository titled ‘Holiday Shopping (non-Winter) – U.S – Market Research Reports September 2017’.

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The report stats with an overview of the non-winter holiday shopping in the United States and gives all the definitions related to this topic. The report also contains an executive summary that denotes the issues of non-winter holiday shopping in the United States. This section also contains the anticipated total expenditures, in current dollars, by holiday, 2017 in the United States. This section also contains the changes in planned spending, by select holidays, June 2017. In this section, consumer attitudes and preferences towards holiday shopping, June 2017 are also given. In this insightful report, it is revealed that Mother’s Day commands the most expenditure in the non-winter holiday shopping in the United States. It is also mentioned that while consumers do celebrate during certain holidays, they do not necessarily spend on such holidays. The report also throws light on the fact that pricing is the main priority for many shoppers in the United States for non-winter holiday shopping. Also, the opportunities in helping customers to navigate the holidays is given and detailed analysis is provided for each and every section.

As far as Mother’s Day is concerned, which is a major occasion for shopping for most of the American consumers, they will spend an average of couple of hundred dollars that translates into billions of dollars on special outings, spending on new clothes and jewelry. Same trend goes for Halloween shopping activities, although the spending is much lesser. However, two-thirds of Americans are likely to take part in Halloween activities.

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In this report, there is a special section on the key players and what they need to know about the non-winter holiday shopping in the United States. In the report, it is revealed that non-winter holiday shopping in the U.S spending is driven by celebrating moms and significant others. Also, it is revealed that celebration and spending are not the same for some holidays. The report provides recommendations on what should be done to pave the way for spending for new holidays.

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This release was published on openPR.