Press release
Over-The-Top (OTT) Content Market : Industry Analysis And Detailed Profiles Of Top Industry Players
Over-the-top content (OTT) is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution. OTT services are mostly related to communication and media and are generally lower in cost than traditional methods of content delivery. Forms of current usage of OTT include OTT voice via VoIP for local and long distance calls, video chat / conferencing, pure (short) messaging, social networking and retailing, and OTT video services. According to Future Market Insights analysts, increasing penetration of high speed data networks, increasing mobile subscriptions, rising adoption of mobile connected devices, and new features and advanced capabilities in smartphones are some of the major factors driving the growth of the global OTT content market. Additionally, attractive pricing and more content options along with favourable regulations are some other factors propelling the growth of the global OTT content market.
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Segmentation highlights
The global OTT content market is segmented on the basis of Content Type (VoIP, Text and Images, Music Streaming, Video); Revenue Model (SVOD, AVOD, TVOD, Others (User generated content, Linear OTT, and TV everywhere)); and Device / Platform Type (Desktop and Laptop, Gaming Consoles, OTT Streaming Devices, Smartphones and Tablets, Smart TVs, Others (Internet blue ray players)).
The Video content type segment accounted for a relatively high revenue share and was valued at US$ 24.4 Bn in 2015. This segment is expected to remain dominant through 2026
The AVOD revenue model segment accounted for a relatively high revenue share and was valued at US$ 17.3 Bn in 2015. This segment is expected to remain dominant through 2026
The Smartphones and Tablets device / platform type segment accounted for a relatively high revenue share and was valued at US$ 19.1 Bn in 2015. This segment is expected to remain dominant through 2026
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The global OTT content market is segmented into the seven key regions of North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and MEA. The North America OTT content market accounted for a relatively high revenue share of the global OTT content market and was valued at US$ 21.4 Bn in 2015. This high value share can be attributed to the availability of high speed internet connectivity, high penetration of smartphones, high disposable income, and presence of several well-established OTT content providers in North America. The APEJ OTT content market is anticipated to register high Y-o-Y growth rates throughout the forecast period and this market is projected to be the most attractive market in the global OTT content market in terms of revenue.
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Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd. Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets.
About Us
Future Market Insights is the premier provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India.
FMI’s research and consulting services help businesses around the globe navigate the challenges in a rapidly evolving marketplace with confidence and clarity. Our customised and syndicated market research reports deliver actionable insights that drive sustainable growth. We continuously track emerging trends and events in a broad range of end industries to ensure our clients prepare for the evolving needs of their consumers.
FMI’s team of over 200 research analysts provides market intelligence at global, regional, and country level. Our analysts are committed to provide independent insights, relying on our cognitive defusion training module, which conditions them to look at data objectively and unbiasedly.
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