U.S. Contraceptives Market Set to Experience Slow and Steady Growth by 2022, Female Contraceptive Brands Supports Growth

In recent years, rising prevalence of sexually transmitted infections is continuously responsible for the growth of the contraceptive market. The percentage of women using contraceptives methods has increased in both developed and developing countries, in the last two decades. In U.S., more than 99% of women aged 15–44 who have ever had sexual intercourse have used at least one contraceptive method. According to the latest study titled “U.S. Contraceptives market - August 2017”, the market growth is driven largely by Female contraceptives. To elaborate further, Market Research Hub (MRH) has freshly broadcasted this new study for the readers to its wide online repository, which provides precise overview of the market in U.S. by analyzing consumer behaviors towards emergency contraception and condoms, market trends, usage habits of consumers, leading companies & brands and their launch & activities in the recent years.

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This report on contraceptives market offers insights on the growth of the market during 2012-2016, offering forecasts for the period 2017-2022. The report presents insights on the market size, by analyzing historic and projected sales performance of contraceptives. It also covers total U.S. sales and forecast of OTC contraceptives and sexual health, at current prices in the market. At present, struggling male contraceptive sales temper market performance, due to this market is estimated to gain slow and steady growth in the coming years. U.S. contraceptives market size is estimated to grow on account of rise in the education levels of various novel contraceptive methods coupled with increased sexually transmitted diseases (STD), and growth in the population particularly among adults 25-44 years.

Contraceptives are the drugs or devices which not only inhibit pregnancy but also sexually transmitted diseases (STDs). The contraceptive devices are available in various forms such as coil, loop and T-shaped and are made of plastic or metal. The majority of adults who disclosed their sexual activity currently use a contraceptive product, denoting a strong base of contraceptive and sexual health users. Yet, category sales only improved incrementally from 2016-17, as the male contraceptives segment struggled. Growth in the OTC contraceptive category is slow, which can largely be attributed to the competitive nature of the category and below-average use among older adults. On the other hand, Male contraceptives account for largest share of market.

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The next section of the report presents major information on the opportunities, market drivers, market breakdown and perspective. As per the report, buying contraceptives is an uncomfortable process for some adults which impacts retailer choice. In that case, online/delivery services can encourage consumers to shop category. The research also adds that reliance on previous product experiences and a degree of embarrassment involving the purchase process have also undermined growth potential. Products that focus on the pleasurable aspects of contraceptive use, underscored by functional attributes, could bolster market performance moving forward.

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