Smart TV Market - Growth of the smart TV market in Middle East and Africa attributed to a rapid growth in urban households

Report Introduction

Another insightful and comprehensive Future Market Insights report titled ‘Smart TV Market: Global Industry Analysis 2012 – 2016 and Opportunity Assessment 2017 – 2027’ has hit the market and it predicts that the market for smart TV will hit more than a trillion dollars at the end of the opportunity assessment period in the year 2027. In the introduction section of the report, the evolution of televisions has been stated and this section traces back to the humble beginnings of the television in the late 19th century. In the year 1897, Ferdinand Braun invented the CRT tube that led to the birth of the television as we know it today. Then in the period 1936-1954, 5”, 9” and 12” Valve tube TV’s were developed that was a significant leap in the technology for the evolution of televisions. Subsequently in the period 1954-1965, 17” and 21” Valve tube TV’s were developed and this was a big leap in the evolution of television. In the period between 1965-1980, 13”, 18” and 20” Rectangle CRT (Transistor) TV’s were developed. Television then came of age with the development of 34” flat CRT with integrated circuits developed in the time period of 1980-1999. In the beginning of the 21st century, Plasma TV’s with big screen size, flat panels and natural colours were introduced during 1999-2005. LCD and LED TV’s were introduced in the market during the period 2006-2010. Then the breakthrough came in 2012 when Samsung introduced the first OLED television. In the year 2015, smart TV was introduced commercially in the global market. Presently, 4K smart TV is beginning to gain traction worldwide.

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Competition Landscape

Another important section in this report is that of the competition landscape. The smart TV competition landscape comprises Tire-1 players and Tire-2 players. Tier-1 smart TV providers account for around 63%-64% of the overall market. Tier-1 vendors are the largest and most experienced in the industry, and have a wide product portfolio and significant regional coverage across the globe. Tier-2 smart TV providers have a substantial presence in the global smart TV market and have the potential to transit to the tier-1 category. These account for 34%-36% of the overall market. Besides, market share of key players operating in the smart TV market in the year 2016 is also given in the competition landscape. Also, a competition intensity mapping on the basis of market taxonomy is provided in this section. An important subsection of the competition landscape features the competition dashboard where the leading players operating in the global smart TV market have been featured. In this dashboard, important information such as the year of establishment, main attractions or products offered by the company, revenue, geographical presence and major strategies adopted have been featured.

Report Structure

Besides the introduction and the competition landscape, the other important sections of this report include the regional smart TV market analysis and forecast and the global market analysis and opportunity assessment. The report presents important market data such as year-on-year growth rates, absolute dollar opportunity and market attractiveness analysis. The report on the smart TV market comprises an executive summary that covers all the important aspects of the market such as the most important region and segment that is slated to exhibit the maximum potential in the opportunity assessment period of 2017-2027.

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Research Methodology

Overall market size has been analysed through historical data, primary responses, and public domain data. Revenue of companies in the global smart TV market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the assessment period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinised using advanced tools to garner quantitative and qualitative insights into the global smart TV market.

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This release was published on openPR.