Co-op Insurance Launch UK’s First Car Insurance Chatbot

Co-op Insurance Launch UK’s First Car Insurance Chatbot

A new service created by Co-op Insurance allows Facebook Messenger users to receive a no-obligation car insurance estimate in under 30 seconds.

• Co-op is one of the first major insurance providers to offer chatbot services.
• Customers receive a car insurance estimate after answering only four questions via Facebook Messenger.
• Policy estimates are based on average data from existing car insurance customers at the Co-op.

Co-op Insurance, one of the country’s leading general insurance providers, has launched the UK’s first ever car insurance chatbot.

The Co-op Insurance chatbot gives users a sneak peek into how much they can expect to pay for their car insurance, before completing the full quote on the Co-op website. Rather than having to wade through endless questions, only to be met with unfavourable results, the chatbot provides users with a simple estimate in under 30 seconds.

Visitors receive an instant car insurance estimate by taking to the Co-op Insurance Facebook page, where the bot can be accessed via Messenger. All the user does is click ‘Get Started’ and answer four simple questions relating to the insurer’s age, location, who will be driving the car and value of the vehicle to be insured. The questions appear just like a normal online conversation, the only difference being that there are limited answers the user can provide.
Once these four simple questions have been answered, the intuitive chatbot provides a policy estimate based on data from existing car insurance customers.

If the user is happy with their estimate, and they feel Co-op is the right insurer for them, they are then asked to visit the Co-op website to see a full, accurate quote. Car insurance can then be purchased on the main website: the entire process from initial enquiry to purchase takes just under six minutes to complete.

As one of the first major insurance providers to offer chatbot services, Co-op understands what’s important to the road-users of today. Simple, hassle-free ways to receive free car insurance estimates whilst on the move are the way forward. Nobody appreciates nasty surprises, not least when it comes to insuring personal possessions.

With the Co-op chatbot, insurance is no longer intimidating. Users can acquire a no-obligation estimate anywhere, anytime; whether biding time during a lengthy commute or browsing social media during TV ads. Best of all, there are no opening hours: Co-op’s chatbot service is open for business 24 hours a day, seven days a week.

Charles Offord, Director of Distribution and Marketing for Co-op Insurance commented: “In order to keep up with changing consumer behaviours we cannot afford to shy away from digital innovation and creating the Co-op Insurance Chatbot is one of the ways in which we’re hoping to do just that.
“The bot will be able to give people an estimate quote based on what we’ve provided like-minded people previously and customers are then free to progress to our site and purchase a policy.

“Customers want quick and easy access to information without compromising on customer service and we’re confident that through our Chatbot we can be there for our customers at a time that best suits them and their busy lifestyles, whilst freeing up more time for our contact centres to speak to customers who prefer a more traditional means of communication.

“We’re thrilled to be trialling the Co-op Insurance Chatbot, a first for the motor insurance industry and will continue to look at new ways in which we can innovate within the sector.”

ENDS

Co-op Insurance

1 Hardman St
Spinningfields
Manchester
M33HF

This release was published on openPR.